Hybrid Senior Export Artist Strategy Manager, APAC – 12 Month Fixed-Term

at Warner Music Group

• Job title: Senior Export Artist Strategy Manager, APAC – 12 Month Fixed-Term
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sydney, Australia

About the role

• Senior Export Artist Strategy Manager developing export strategies for APAC artists. Collaborating with local and global teams to enhance international success for APAC talent.

Responsibilities

• Design and execute comprehensive export strategies that guide local talent toward international success, identifying specific target markets and "sparks" for growth.
• Act as the "Central Source of Truth" for global partners, ensuring they have the assets, information, and inspiration needed to lean into our artists.
• Manage regional marketing budgets with precision, making high-impact investment decisions to fuel artist campaigns ex-home market.
• Oversee fan growth and community management strategy, collaborating with marketing leads to ensure digital and offline engagement resonates across different cultures.
• Coordinate operational project teams, working between local labels, third-party agencies, and international territories to keep every campaign on track.
• Run remote "lean-in" campaigns in markets with limited local resourcing, hiring experts and executing paid media strategies to build artist awareness.
• Facilitate on-ground artist opportunities, from international promo trips and live showcases to "Listen Up" events in major global hubs.
• Analyse artist social and first-party data through an export lens, surfacing trends and sound uses that can be leveraged for global momentum.

Requirements

• 3–5+ years of manager experience in recorded music, music distribution, music management, or live entertainment, with a proven track record in marketing.
• Experience working within one or more key genres, including Hindi and Punjabi pop, Bollywood, Desi Hip-hop, Anglo pop/dance/R&B, Cantopop, K-pop, J-pop, Mandopop, or indie rock and folk.
• Strong regional artist perspective and deep experience within APAC’s music markets, combined with the commercial acumen to own performance and investment decisions.
• A strategic thinker and a "cultural chameleon" who understands how different cultures necessitate different ways of working to get the best outcome.
• A confident advocate for APAC and its artists, able to represent the region credibly in global forums and build trusted relationships with industry peers.
• Change-oriented, thriving in environments undergoing transformation while enjoying the challenge of building new frameworks, programmes, and ways of working.
• Fluent in English, and while not essential, you ideally speak other languages such as Japanese, Mandarin, Cantonese, or Korean.
• Passionate about international music and eager to learn what makes APAC artists successful across the world in a fast-paced, collaborative team environment.

Benefits

• N/A