Event Marketing Manager managing all aspects of event planning and execution for home improvement company. Leading a team to drive lead generation and brand awareness at events.
About the role
- Event Marketing Manager for NewSouth Window Solutions overseeing event planning and execution. Driving brand awareness and lead generation at events across the Orlando area.
Responsibilities
- Manage all aspects of event planning and execution, designed to build brand awareness and drive lead generation
- Identify, develop, and own event-based marketing initiatives to generate qualified sales leads for NewSouth Window Solutions
- Identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation
- Responsible for budget forecasting, inventory management, and maintaining approved budget
- Responsible for exceeding sales lead quotas based upon established KPIs
- Responsible for recruiting, hiring, training, ongoing development and performance management that delivers an incredible event experience for employees & customers alike
- Manage event representative schedules to ensure that event calendar is staffed for success
- Partner with branch operations, marketing, and sales to grow strong brand presence within the market
- Track and report event metrics to evaluate event team & individual performance
- Required travel up to 40%
- Required to work weekends and/or evenings to support scheduled events
Requirements
- High school diploma or GED
- Ability to lift up to 50 pounds (with or without accommodation)
- Ability to remain in a stationary position 50% of the time; up to 6 hours during event (with or without accommodation)
- 2+ years in a customer facing leadership position
- Valid driver's license and driving record that meets company's insurance requirements
- Associates degree
- Experience in event marketing, field marketing, sales, or lead generation
- Strong negotiation, recruiting, and training skills
- Self-starter with ability to manage and develop others
- Strong planning and organizational skills, including attention to detail
- Proficiency using Microsoft Office Suite
Benefits
- Competitive pay and bonus opportunities
- Full benefits package including medical, dental, vision, life, and 401(k) retirement options
- Paid time off
- Growth opportunities within a rapidly expanding company
- A supportive team culture where your contributions matter
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