Marketing Analyst at Sociedade Inteligência e Coração, managing institutional campaigns and optimizing performance metrics for effective communication.
About the role
- Marketing Manager responsible for driving marketing strategy and execution for multi-channel campaigns across various sectors. Collaborating with stakeholders to enhance portfolio growth and performance.
Responsibilities
- Own and deliver the end-to-end marketing campaigns for sold projects as part of the established Audience Solutions portfolio, ensuring strong targeting and positioning, engagement, conversions, and ultimately meaningful value to the customer
- Own and lead multiple marketing projects, aligning long-term portfolio objectives with near-term commercial priorities
- Act as a marketing lead on assigned initiatives and projects, setting direction, reviewing outputs, and ensuring consistency, quality, and impact in copy and messaging
- Develop strong marketing copy and messaging, indicate directions and targeting for marketing campaigns, develop sales enablement tools, and customer-facing materials including reporting and marketing plans
- Drive demand-generation and brand-building campaigns to support conversion objectives, awareness, and overall portfolio performance
- Own marketing reporting and analytics, using insight and data to optimize marketing performance and clearly communicate results and recommendations to customers
- Work closely with Editorial, Sales, Project Management teams and the wider Marketing team to schedule campaigns, align to asset delivery and overarching marketing plans
- Influence and engage stakeholders across disciplines and seniority levels to drive alignment and execution
- Contribute to broader brand initiatives and cross-portfolio marketing programmes
- Lead or support strategic marketing projects aligned with the continued growth of the Advanced Portfolio and Life Sciences strategy.
Requirements
- A degree or equivalent qualification in Marketing, Business, or a related field
- 5+ years of experience in multi-channel marketing, ideally within life sciences, scientific content, or another knowledge-led or regulated industry
- Proven experience in managing diverse marketing projects, including responsibility for ongoing performance, ideally in the context of a marketing agency
- A strong track record of developing, executing, and reviewing robust marketing plans, using email marketing, paid social media, and search
- Excellent strategic thinking, analytical, and positioning skills within technical markets
- Strong stakeholder management and cross-functional leadership capabilities
- Confidence using marketing analytics to guide decision-making and reporting
- Excellent project management skills, with the ability to balance multiple priorities across high-revenue initiatives
- A proactive, creative mindset with a focus on measurable impact and continuous improvement.
Benefits
- Meeting-free Friday afternoons allowing more time for heads down work and professional development
- Wide range of opportunities to foster community, learn, and grow
- Commitment to fair, transparent pay and competitive compensation in addition to a comprehensive benefits package
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