Marketing Manager driving community - centered marketing campaigns while collaborating with cross - functional teams at NWA Pet Resource Center. Engaging Northwest Arkansas communities and supporting diverse marketing initiatives.
About the role
- Field Marketing Manager handling integrated marketing campaigns for Elsevier's SaaS and Technology business in Europe. Collaborating with Sales teams to drive pipeline growth and engagement through various marketing initiatives.
Responsibilities
- Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel;
- Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate;
- Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration;
- Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans;
- Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences;
- Monitoring and reporting on program performance- especially pipeline contribution, MQL-to-SQL conversion, and account engagement;
- Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.
Requirements
- Solid B2B field marketing experience, ideally in a matrixed or global organization
- Experience designing and executing end-to-end marketing campaigns with measurable business outcomes
- Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy
- Background in event marketing, organising owned and third-party events
- Ability to work independently and cross-functionally with high attention to detail and accountability
- Comfortable analysing data to optimize performance and justify marketing investment.
Benefits
- Health care plans and benefits
- Modern Family Benefits, including maternity, paternity, adoption and surrogacy
- Life assurance and accident policies
- Comprehensive pension and retirement plans
- Access to learning and development resources
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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