About the role

  • Head of CRM & Support responsible for customer retention and communication strategies at Whow Games. Driving player satisfaction and loyalty through innovative CRM initiatives in the gaming industry.

Responsibilities

  • Responsible for all activities related to customer retention, communication and support
  • Develop a data-driven CRM strategy
  • Plan and optimize retention campaigns
  • Implement and oversee VIP and high-value player (whales) care programs
  • Manage all CRM communication channels
  • Lead and develop the Customer Support team
  • Define and analyze key KPIs
  • Work closely with Product, Marketing, BI and Operations

Requirements

  • Several years of experience in CRM, Customer Care or Community Management
  • Analytical mindset, strategic planning skills and a creative approach to customer retention
  • Experience with tools such as Braze, Tableau, HTML and marketing automation is a plus
  • Strong communication skills, hands-on mentality and ability to design and improve processes efficiently
  • Very good German and English language skills; additional languages are an advantage

Benefits

  • Professional colleagues with several years of industry experience
  • Dynamic environment with flat hierarchies and fast decision-making
  • Flexible working hours
  • Option to work remotely (presence in the office 2 days per week is expected)
  • Regular company events
  • Fruit, drinks and meal allowances
  • Subsidy for the Deutschlandticket
  • Wellpass membership available

Job title

Head of CRM & Support

Job type

Experience level

Lead

Salary

€75,000 - €85,000 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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