Global Agency Partner managing agency partnerships across OMC, Publicis, and Dentsu in the APAC region. Coordinating strategic directions, revenue growth, and building global relationships.
About the role
- Senior Affiliate Manager leading affiliate marketing strategies for a growing online casino brand in a hybrid role. Responsible for managing and scaling affiliate programs and optimizing commercial performance.
Responsibilities
- Develop and nurture high-performing affiliate relationships
- Identify and act on new growth opportunities
- Optimise affiliate deals and campaigns to maximise ROI
- Contribute to the overall acquisition and brand strategy using data and performance insights
- Manage and grow a portfolio of affiliates, including recruitment, relationship management, and performance optimisation.
- Develop and execute strategies and budgets to grow the affiliate network across various markets.
- Monitor and analyse affiliate activity, providing reports, insights, and recommendations for optimisation.
- Negotiate competitive contracts and commission structures, including CPA, hybrid, and RevShare models.
- Ensure affiliates are equipped with updated creatives, offers, and tracking assets.
- Collaborate with design and content teams to deliver localised and conversion-optimised materials.
- Work with the CRM team to align campaigns, promotions, and bonuses with affiliate channels.
- Ensure affiliate marketing activities comply with regulatory, brand, and responsible gaming requirements.
- Represent the brand at industry conferences when required.
- Stay updated on industry developments, competitor strategies, and regulatory updates to provide informed recommendations on best practices.
- Oversee affiliate payment processes, ensuring commissions are disbursed accurately and on schedule.
- Identify new affiliate opportunities and growth verticals.
- Address underperforming partners and implement corrective action.
- Define and monitor affiliate KPIs, including traffic, conversions, revenue, and LTV.
- Analyse data to identify trends, opportunities, and optimisation strategies.
- Present regular reports and insights to senior stakeholders.
Requirements
- 3+ years of experience in affiliate marketing within the iGaming industry.
- Proven experience owning, managing, and scaling affiliate programmes with strong commercial results.
- Strong understanding of affiliate marketing strategies, casino operations, and the iGaming ecosystem.
- Negotiation and relationship management skills, including experience managing CPA, hybrid, and revenue share models.
- Highly analytical with experience working with data, KPIs, reporting, and performance insights, including the ability to assess traffic quality, ROI, and long-term customer value.
- Experience using affiliate platforms.
- Knowledge of compliance, legal requirements, and industry best practices.
- Ability to work autonomously in a fast-paced, performance-driven environment.
Benefits
- Competitive salary package
- Hybrid working environment
- Comprehensive health insurance
- Wellness benefit (available upon successful completion of probation)
- Monthly lunch credits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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