Product Marketing Manager driving success of Defence and Commercial product portfolios through strategic marketing initiatives. Collaborates with engineering, business development, and program teams to optimize product adoption.
About the role
- B2B LATAM Field Marketing Manager driving growth for WGSN's trend forecasting services in Brazil. Execute marketing strategies and initiatives to enhance brand awareness and client engagement.
Responsibilities
- Execute targeted marketing strategies that drive high-quality demand generation.
- Create initiatives to increase client engagement via Account-Based Marketing.
- Raise brand awareness across global and regional teams.
- Develop and execute multi-channel marketing campaigns for awareness and lead generation.
- Collaborate with internal teams for product launches and campaign alignment.
- Design and deliver Account-Based Marketing programmes for enterprise clients.
- Tailor marketing plans to reflect industry and client nuances.
- Champion initiatives that reinforce WGSN’s brand positioning.
Requirements
- Proven experience in a marketing role within B2B or trend-driven industries (e.g., insights, media, SaaS, fashion, or retail).
- Expertise in demand generation marketing, campaign execution, and ABM.
- Strong ability to craft targeted marketing strategies for diverse audiences.
- Experience engaging with senior commercial stakeholders. You have KPIs and you’re determined to deliver on them.
- Knowledge of digital and content marketing best practices.
- Analytical mindset with experience in measuring and optimising campaign performance.
- Excellent communication, collaboration, and project management skills.
- Experience managing budgets and external agency relationships.
- Fan of WGSN and Trend Forecasting, you’re a futurist with your finger on the pulse.
Benefits
- Bradesco health insurance plan
- Careplus dental plan
- Omint life insurance
- Food/meal vouchers via Flash
- Internet allowance via Flash
- Transportation vouchers via Flash
- Daycare allowance
- Total pass
- Day off on your birthday
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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