Assistant Marketing Manager developing brand strategies for Bloomsbury Digital Resources in K - 12 education market. Collaborating with marketing and sales to enhance brand awareness and usage across educational institutions.
About the role
- Analista Sênior de Marketing liderando iniciativas de performance de mercado e projetos da marca Vanish. Responsável pela entrega de análises e diagnósticos para suporte na tomada de decisões.
Responsibilities
- Lead and operationalize initiatives related to market performance and Vanish brand projects in Brazil
- Develop comprehensive diagnostics of the brand, competitors, and market trends
- Lead and execute the innovation pipeline, acting as strategic support to cross-functional teams
- Produce analytical insights to support new product development and pricing/size decisions for the brand
- Act as a partner to trade, sales, finance, legal, and R&D teams
Requirements
- Bachelor's degree in Business Administration, Marketing/Advertising, Industrial Engineering, or related fields
- Strong experience in Marketing and/or Trade Marketing, preferably in consumer goods companies
- Solid experience with Nielsen, Kantar, panel data, audits, and research methodologies
- Advanced English
- Proficient in Microsoft Office (PowerPoint, Excel, and Word)
- Proactive and disciplined
- Ability to prioritize tasks and strong time management
- Clear and assertive communication
Benefits
- Parental benefits
- Employee Assistance Program to support mental health
- Global life insurance coverage for all employees
- A variety of other benefits aligned with the local market
- Global share plans to participate in Reckitt's future success
- Short-term incentives to recognize and reward exceptional performance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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