About the role

Data Informatics Analyst 3 driving audience identification and segmentation for WEX's financial payment solutions. Leading marketing initiatives while leveraging Customer Data Platform capabilities.

Responsibilities

Take the lead role on audience identification, analysis, segmentation, technical data solutioning and query execution for day-to-day projects across our lines of business.
Act as a strategic advisor to commercial stakeholders before the build begins, helping them define the target audience based on potential upside and technical limitations.
Champion the 'shift and lift' of existing email automations from home-grown data extensions to robust, scalable audiences in the Customer Data Platform (CDP) to reduce risk and enable rapid evolution.
Proactively investigate data quality and availability before campaigns launch to potential null or conflicting data across systems.
Partner with Customer Engagement + Experience (CE+E) and Marketing Automation Technology Solutions (MATS) during discovery sessions to identify opportunities for advanced use cases that leverage CDP capabilities.
Execute on key initiatives like Customer Acquisition by leveraging combinations of internal and external data sources to trigger and personalize engagement, such as expanding Abandoned App experiences.
Translate business needs into technical requirements, working with the Customer Data Platform team to build segmentations while leveraging a consolidated pipeline view of automation experiences across stakeholders.
Explain technical concepts—like the benefits of CDP-based data extensions versus legacy methods—to non-technical stakeholders in marketing and sales.

BA/BS degree or equivalent experience.
Proven track record of building and managing audiences for marketing campaigns, specifically within Salesforce Marketing Cloud or a Customer Data Platform.
Strong SQL skills for querying and segmenting data, with experience in data warehousing and familiarity with cloud data platforms (e.g., Snowflake).
Excellent analytical skills and problem-solving ability; the ability to take unstructured business requests and ideas and work independently to drive projects to conclusions.
Strong skills in performance analytics to measure the success of audiences and campaigns, ensuring data integrity and accuracy in targeting.
Strong knowledge of customer data within Salesforce platforms, specifically Salesforce Core (Sales Cloud, Service Cloud) and Marketing Cloud.
Ability to extract raw data, analyze it outside the platform (e.g., via Excel or BI tools), and present clear, actionable insights to non-technical stakeholders.
Familiarity with identity resolution, segmentation, and suppression logic to ensure data accuracy for marketing use cases.
Experience supporting areas of business responsible for revenue generation (Marketing, Sales, Product) and working alongside data platform teams to define requirements.
Comfortable working in a fast-paced environment where data content and connectivity are constantly growing, with the ability to pivot between day-to-day execution and long-term strategic planning.