Director of Sales leading turnaround and future growth of Moonpig Group’s third-party revenue channels. Focused on e-retail, physical retail and B2B opportunities in the UK's gift experience market.
Responsibilities
Own the full P&L for third party channels, including sales, margin, profit and forecast accuracy
Stabilise performance and deliver a clear, credible recovery plan with measurable milestones
Take early, decisive trading actions to protect delivery against budget
Create clarity around performance drivers, strengthening commercial control and accountability
Establish a strong weekly trading rhythm across all channels
Focus performance conversations on what drives results and what needs to happen next
Move the function from reporting to action, with clear ownership and follow-through
Set clear targets by account and B2B channel, aligned to revenue, margin and growth goals
Improve forecast accuracy through disciplined pipeline management
Define the role of third party channels within the Experiences growth strategy
Position Buyagift as a leading partner, using the Moonpig brand to expand reach and sales
Identify and unlock new, underutilised channels to drive incremental growth
Shape compelling propositions by channel, including boxed gifts, gift cards and digital products
Balance growth with margin through smart pricing, promotions and cost control
Build clear, commercially grounded growth plans for every channel
Lead senior negotiations to improve terms, visibility, funding and margin outcomes
Drive new business across marketplaces, e-commerce platforms and retail partners
Build a strong pipeline of opportunities, with clear ownership and delivery milestones
Reset expectations with partners and introduce structured, outcome-focused planning
Oversee key agency relationships, including Amazon marketplace performance
Re-establish high standards across availability, stock performance, content and distribution
Strengthen catalogue quality and retail execution across all channels
Protect margin through disciplined trading practices
Remove blockers quickly by aligning teams and partners around solutions
Set clear performance standards and SLAs across agencies and operational partners
Build a proactive, sales-led culture focused on growth and long-term partnerships
Lead, coach and evolve a team of c.8 to match the ambition of the turnaround
Create a culture of pace, clarity and ownership
Raise the bar on commercial thinking, data use and execution
Support and develop high-potential talent while addressing performance where needed
Share clear, insight-led performance updates with senior stakeholders
Communicate risks, trade-offs and actions with confidence and clarity
Partner closely with leadership to align third party strategy with wider business goals
Requirements
Strong experience owning P&L in sales or commercial channel environments, ideally in Retail channel leadership / Marketplace / e-commerce / environments or similar. Experience in FMCG or large-scale retail environments is helpful but not essential
Proven success managing and growing retail and e-retail accounts at a senior level
Experience driving trading cadence, margin performance and in-year interventions
Track record of leading teams through change, turnaround or performance reset
Sharp commercial instinct with the ability to quickly identify what drives performance
Confidence negotiating trading terms and managing margin dynamics
Focus on outcomes over activity, with a bias for action
Comfortable operating in fast-paced, high-accountability environments
Experience in mid-sized, high-growth or PE-backed businesses is a plus
Decisive leadership style with strong ownership and accountability
Clear, confident communicator—able to move between detail and big picture
Comfortable challenging constructively to drive better outcomes
Preference for simplicity, pace and clarity over unnecessary complexity
Benefits
💸 Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
💆🏾♀️ Wellbeing First: Private healthcare (UK), dental, life insurance, mental health support, and dog-friendly offices.
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.
📈 Career Growth: Learning allowances, coaching, and development programs.
🤝 Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.
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