Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Senior Manager handling Paid Social Media strategies and leading a team at WEVENTURE Performance. Collaborating with clients to drive digital growth through effective social media campaigns.
Responsibilities
- Develop and implement paid social media strategies for clients in close collaboration with the team
- Plan, manage and optimize paid (and organic) social media campaigns across multiple platforms (e.g., Meta, LinkedIn, TikTok)
- Lead and coach the social media team, including task allocation and fostering individual strengths
- Create and analyze performance reports and derive optimization measures
- Communicate with clients and present results, strategies and new ideas
- Monitor social media trends and competitors to develop innovative approaches and campaigns
- Ensure quality control of the team’s deliverables and adherence to deadlines
- Hands-on content creation and publishing (text, image, video) in collaboration with designers and copywriters
Requirements
- 3–5 years of professional experience in paid social media marketing and a strong passion for the field
- Solid knowledge of common social media platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest) including their algorithms and advertising capabilities
- Experience planning, managing and optimizing paid and organic campaigns, including KPI analysis and deriving actionable measures
- Strong communication and presentation skills
- Creativity and an appetite for innovation when developing content and campaign ideas
- Technical understanding of tools and software such as Meta Business Suite, LinkedIn Ads Manager, Canva, Adobe Creative Cloud or similar
- Languages: German (C2) and English (business fluent)
Benefits
- Attractive working time models, including a 4-day week
- Mobile office
- Flexible working hours (flexitime)
- Option to work up to 5 weeks per year in a remote office after the probationary period
- Sabbatical after 5 years of employment
- Permanent employment contract with a fair compensation package
- Fitness subsidy
- Company pension contribution
- Modern workplace in our office in the heart of Kreuzberg, directly on the Spree, with excellent transport connections
- Dynamic, digital environment with significant responsibility
- Professional development supported by an annual training budget
- Daily provisions including drinks, fresh fruit, cereal and after-work beer
- Team events and shared experiences — from lunches and evenings on our roof terrace to regular events for memorable moments
- Dogs are welcome
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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