About the role

  • Social Media Manager creating and executing social media content for Cerity Partners. Leading engagement and analysis for brand promotion on LinkedIn and YouTube.

Responsibilities

  • Fully own and oversee all social media channels for the firm, including B2C and B2B audience publishing.
  • Serve as a social media evangelist and expert, offering ongoing training sessions to turn colleagues into brand ambassadors.
  • Work across the Marketing team to develop social media campaigns that speak to our target personas.
  • Interface with other internal colleagues to generate social media campaigns and ideas.
  • Draft, copyedit, and coordinate approval for all social media activity.
  • Support launches, announcements, mergers, events, and other key moments with social and digital components.
  • Partner with agencies to develop content, including LinkedIn posts, YouTube assets, and paid media campaigns.
  • Support community management, including monitoring comments and conversations.
  • Track and report on social media performance; assess what’s working and provide recommendations.
  • Manage social listening tools and vendors.
  • Identify social media trends and proactively recommend new channels and formats.
  • Support social media operations, including asset management, documentation, scheduling, and optimization.

Requirements

  • 5-7 + years of hands-on experience in a dedicated social media role
  • Experience in financial services, professional services, or creative agencies
  • Demonstrated experience publishing and managing content across major social platforms, specifically LinkedIn and YouTube
  • Excellent writing, editing, and verbal communication skills
  • Strong organizational and project management skills, with the ability to manage competing priorities under tight deadlines
  • Ability to interpret social media metrics and translate data into actionable insights
  • Experience working with agencies and collaborating across internal teams
  • Proficiency with standard workplace tools (Outlook, Word, PowerPoint, Excel)

Benefits

  • Health, dental, and vision insurance – day 1!
  • 401(k) savings and investment plan options with 4% match
  • Flexible PTO policy
  • Parental Leave
  • Financial assistance for advanced education and professional designations
  • Opportunity to give back time to local communities
  • Commuter benefits

Job title

Social Media Manager

Job type

Experience level

SeniorLead

Salary

$95,000 - $115,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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