Social media strategist leading TikTok - first campaigns for Latin America. Driving cultural relevance and engagement through innovative content frameworks and creator partnerships.
About the role
- Social Media Manager leading content strategy and day-to-day social posting for GQ Germany. Collaborating with editorial and video teams to enhance social media presence.
Responsibilities
- Manage day-to-day scheduling, editing and optimization of content across multiple social platforms, including Facebook, X, Instagram and Pinterest
- Master GQ Germany’s editorial tone of voice
- Work closely with editorial stakeholders to roll out cover stories and features across social channels
- Make content recommendations to the editorial team informed by social media trends
- Create and build creative assets for various social platforms
- Collaborate with video producers on ideation and production of social-first videos and franchise formats
- Coordinate with editors and publicists to ensure talent promotion on social
- Report on content performance and present social insights and best practices to GQ and Condé Nast’s digital and audience development teams
- Brainstorm new ideas and plan rollout strategies for testing with the audience development team
- Attend events and cover them with social media posts
Requirements
- 3–5 years minimum social media management experience
- Passionate about existing and emerging social media platforms and audience growth
- Strong understanding of social media trends and ability to translate them into branded content
- Familiarity with social video content and formats — experience with video strategy is a plus
- Positive team player with an enthusiastic work ethic
- Familiarity with GQ’s editorial content and tone of voice
- Strong writing and communication skills
- Good understanding of social media analytics and using data to inform strategy
- Experience optimizing social media content for engagement and/or traffic
- Strong editorial judgment
- Excellent organizational skills, focus and attention to detail
- Ability to synthesize and communicate information quickly
- Must complete an editing test (writing samples are a plus)
Benefits
- Attractive workplace in the heart of Munich with good public transport connections
- Varied and interesting tasks in a creative environment
- Temporary-permanent position (parental leave cover) at a forward-looking, global company
- Hybrid working model
- Competitive benefits and training opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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