Hybrid Regional Social Media Strategist, B2B

at Maker Lab

• Job title: Regional Social Media Strategist, B2B
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Singapore

About the role

• B2B Social Strategist leading always-on social strategies for tech products across Southeast Asia. Collaborating with agencies and influencers to drive leads and brand engagement.

Responsibilities

• Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
• Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
• Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels.
• Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness.
• Drive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
• Use social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagement.
• Build and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand love.
• Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
• Consolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activations.

Requirements

• BA/BS degree or equivalent experience
• 6+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brands.
• Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution.
• Deep technical knowledge of social platforms, paid media strategy, content development, and community management.
• Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders.
• Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI.
• Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation.
• Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals.
• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.