Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- B2B Social Strategist leading always-on social strategies for tech products across Southeast Asia. Collaborating with agencies and influencers to drive leads and brand engagement.
Responsibilities
- Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
- Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
- Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels.
- Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness.
- Drive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
- Use social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagement.
- Build and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand love.
- Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
- Consolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activations.
Requirements
- BA/BS degree or equivalent experience
- 6+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brands.
- Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution.
- Deep technical knowledge of social platforms, paid media strategy, content development, and community management.
- Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders.
- Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI.
- Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation.
- Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
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