Marketing Enablement Analyst at GMO facilitating client reporting and sales enablement activities. Collaborates with various departments to meet reporting needs and improve systems.
About the role
- Marketing Automation & Engagement Specialist for New Western, a real estate investment marketplace focusing on social media and audience engagement. Responsibilities include managing digital marketing operations and optimizing campaigns across various platforms.
Responsibilities
- Manage and optimize social media programs, including scheduling, engagement, performance tracking, and community interaction across channels (LinkedIn, Facebook, Instagram, etc.).
- Create and automate content workflows, such as post scheduling, nurture sequences, and triggered campaigns that improve engagement and conversion.
- Support email and nurture marketing execution, including building templates, testing content, managing audience segmentation, and ensuring deliverability.
- Assist with SEO and content optimization, including keyword tagging, metadata updates, and publishing blog or landing page content.
- Monitor analytics and campaign metrics (social, email, and web) to identify trends, insights, and opportunities for performance improvement.
- Collaborate closely with the Senior Marketing Operations Lead, designer, and developer to implement campaigns efficiently and accurately.
- Maintain brand consistency across channels while tailoring content for engagement and audience behavior.
- Support marketing technology operations, including marketing automation tools, CRM integrations, and reporting dashboards.
- Stay current on emerging social tools, platform updates, and automation trends, bringing forward recommendations for process and engagement improvements.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 3–5 years of experience in digital marketing, social media, or marketing operations
- Proven ability to manage social channels and drive measurable engagement
- Hands-on experience with social scheduling and automation platforms (e.g., HubSpot, Hootsuite, Sprout Social, or similar)
- Familiarity with email marketing tools, CRM systems, and basic automation workflows (HubSpot, Salesforce Marketing Cloud, Marketo, or similar)
- Basic understanding of SEO and web content management (WordPress or similar CMS)
- Strong analytical skills with the ability to translate data into insights
- Excellent writing and communication skills with an eye for detail and tone consistency
- Proactive, organized, and comfortable working in a fast-paced, cross-functional environment
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