Vice President of Marketing for Matthews Memorialization shaping product strategy and commercial growth. Lead full lifecycle of products and develop innovative marketing strategies.
Responsibilities
Shape the future of the businesses’ portfolio of products and solutions.
Help define our commercial growth strategy.
Own the full product lifecycle—from market insight and concept creation to launch execution, sales enablement, pricing, and post-launch performance.
Develop strategies that elevate Matthews’ market leadership and brand presence.
Shape compelling value propositions, narratives, and product messaging.
Guide decisions using robust financial and market intelligence.
Requirements
10+ years of senior leadership experience in product management, marketing, and innovation.
Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights to ensure alignment with market trends and end user needs.
Experience leading software solution development highly valuable.
A proven track record of leading full product lifecycles and successful commercialization.
Strong financial acumen and fact based decision making.
Exceptional communication and executive-level influence skills.
Experience managing cross-functional teams in complex environments.
Benefits
Access the resources, stability, and innovation capability of a blue-chip organization.
Opportunities include both products and services sold to funeral homes as well as value-added service offerings that differentiate Matthews from competitors.
Foster a culture of creativity, accountability, and continuous improvement.
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