Marketing and Admission Director responsible for strategic communication and recruitment strategies at San Roberto International School in Monterrey, MX.
About the role
- Coordenador(a) de Marketing Digital managing digital strategies for B2B and B2C markets. Collaborating with internal teams and agencies for effective execution and ongoing improvements.
Responsibilities
- Develop and monitor the digital marketing strategic plan.
- Define goals, priorities and KPIs aligned with business objectives.
- Use and interpret data from analytics tools and media platforms to generate insights, support decisions and guide continuous improvements.
- Create dashboards and executive reports to track digital performance.
- Supervise digital campaigns for awareness, positioning, lead generation, commercial opportunities and sales (Google, Meta, LinkedIn, programmatic, Amazon, etc.).
- Evaluate results and recommend adjustments for continuous improvement and ROI maximization.
- Coordinate the creation of landing pages and digital assets required for campaigns, including use of tools such as RD Station.
- Monitor SEO practices and the evolution of organic traffic in partnership with the agency.
- Implement boosted-post campaigns to expand the reach and engagement of strategic content.
- Coordinate agencies responsible for media, content, SEO, web development and creative.
- Conduct briefings, monitor schedules and validate deliverables.
- Manage the operation, evolution and standardization of corporate and product websites.
- Coordinate updates, technical improvements, UX/UI adjustments and creation of new pages with partner agencies.
- Monitor website performance (speed, stability, technical SEO, accessibility).
- Identify optimization opportunities across channels, processes and digital tools.
- Monitor trends in the education sector and digital marketing.
- Recommend new technological solutions that increase efficiency, quality and performance.
Requirements
- Strong knowledge of digital performance, SEO, website management and web analytics.
- Experience with lead generation, opportunities and sales (B2B and/or B2C).
- Experience coordinating agencies and multiple simultaneous projects.
- Familiarity with media, analytics and automation tools, and RD Station.
Benefits
- Childcare assistance for mothers with children up to 6 years old
- Pharmacy discount plan
- Day off on your birthday
- Holiday bridge days and company-wide recess
- Wellhub
- Maternity kit for expectant mothers and fathers
- Profit sharing
- Health insurance
- Dental plan
- Private pension plan
- Life insurance
- Food voucher
- Meal voucher
- Partnership with SESC
- 50% discount on purchases of our books
- Relaxation/decompression area
- Futsal and volleyball court
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Responsible for managing digital products and marketing strategy at CITIA. Overseeing web projects and CRM deployment to enhance visitor engagement at the animation festival.
Junior Consumer Marketing Analyst in a multinational pharmaceutical company developing patient education campaigns and digital engagement solutions. Collaborating with brands and market research teams for consumer insights.
Partner Marketing Manager responsible for brand visibility and revenue generation at Clio. Leading strategic marketing campaigns and partner engagement initiatives in the legal tech space.
Precision Marketing PLO leading innovative marketing transformation at Sanofi. Building AI - driven marketing ecosystems and cross - functional collaboration for customer engagement.
Marketing Intern at BD supporting digital campaigns and product launches. Collaborating on marketing initiatives and research within a dynamic team environment.
Marketing Manager for ANZ supporting B2B marketing initiatives in the software utilities sector. Executing strategies to build lead generation and brand awareness for Gentrack's growth.
Marketing Enablement Analyst at GMO facilitating client reporting and sales enablement activities. Collaborates with various departments to meet reporting needs and improve systems.
Divisional Marketing Manager role focused on customer self - service and retention at Access Group. Collaborating with commercial teams to enhance customer experiences and marketing automation.
B2B Marketing Specialist responsible for marketing activities across multiple divisions at Infoplaza. Focused on lead generation, brand awareness, and commercial growth in B2B context.