Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- B2B Marketing Specialist responsible for marketing activities across multiple divisions at Infoplaza. Focused on lead generation, brand awareness, and commercial growth in B2B context.
Responsibilities
- Verantwoordelijk voor marketingactiviteiten over drie verschillende divisies.
- Door ontwikkelen van B2B marketing voor Infoplaza Business en Network.
- Opbouwen van marketingstructuur voor Infoplaza Mobility.
- Marketing ontwikkelen richting mediabureaus en partners.
- Content marketing (blogs, cases, thought leadership).
- LinkedIn zichtbaarheid en campagnes (organisch en paid).
- Leadgeneratie en funneloptimalisatie.
- E-mailmarketing en marketing automation in HubSpot.
- Opzetten en optimaliseren van nurturing flows.
- Sales ondersteunen met campagnes en marketingmaterialen.
- Organiseren van beurzen, events en klantactiviteiten.
- Marktontwikkelingen vertalen naar marketingkansen.
Requirements
- HBO werk- en denkniveau met min. 3 jaar ervaring in B2B marketing.
- Aantoonbare ervaring met HubSpot (CRM, automation, e-mail, campagnes).
- Sterk in contentmarketing, leadgeneratie en LinkedIn marketing.
- Ervaring met marketing automation en e-mailmarketing.
- Sterke projectmanagement en stakeholdermanagement skills.
- Proactief, zelfstandig en resultaatgericht.
- Je bent een teamplayer en werkt prettig samen met verschillende disciplines.
- Je voelt je comfortabel in een B2B en tech omgeving.
- Je spreekt en schrijft vloeiend Nederlands en Engels.
Benefits
- Bedrijfsfitness
- Fietsplan
- Vers fruit op kantoor
- Lunchopties
- Thuiswerkvergoeding
- Reiskostenvergoeding
- 25 vakantiedagen (met optie om bij te kopen)
- Leuke sociale en sportieve events (van fietsen en padel tot (mario)karten en de maandelijkse donderdagmiddagborrel)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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