About the role

  • Marketing Analyst role at Santillana responsible for planning and executing brand positioning strategies. Engaging with internal and external audiences to enhance brand value.

Responsibilities

  • Create briefings for the development of online and offline campaigns.
  • Develop creative guidelines for copy and artwork production.
  • Produce communication materials for brand events and tournaments.
  • Manage the production of brands' Go-to-Market (GTM) plans.
  • Manage social media channels.
  • Update website content, including key visuals (KVs), copy, and products for each campaign.
  • Prepare alignment briefings for audiovisual projects.
  • Develop scripts and storytelling for videos.
  • Oversee recordings of audiovisual materials.
  • Monitor post-production and final video editing.
  • Maintain daily communication with agencies, proofreaders, translators and other service providers.
  • Align requests with internal departments such as Educational Services, Editorial, Commercial, Market Intelligence, Events, and Procurement.
  • Request and track service contracts, entering data into the system.
  • Organize proposals and required documents in advance for contracting and payments.
  • Send contracts for legal approval.
  • Open requests for quotes for items and services.
  • Record entries in the cash flow system.
  • Control the submission of invoices related to the brands.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field; postgraduate degree is a plus.
  • Intermediate English with good reading and writing comprehension; knowledge of Spanish is a plus.
  • Advanced knowledge of Microsoft Office suite.
  • Previous experience in Marketing, preferably within the education sector or with learning systems, is an advantage.
  • Strong communication skills, team spirit, proactivity, and creativity.
  • Ability to write high-quality content, understand processes, think scalably, and make data-driven decisions.

Benefits

  • Childcare assistance for mothers with children up to 6 years old.
  • Pharmacy benefit.
  • Day off on your birthday.
  • Extended holiday periods and company-wide recess.
  • Wellhub.
  • Pregnancy kit for expectant mothers and fathers.
  • Profit-sharing.
  • Health insurance.
  • Dental plan.
  • Private pension plan.
  • Life insurance.
  • Food allowance.
  • Meal voucher.
  • Partnership with SESC.
  • 50% discount on purchases of our books.
  • Relaxation area.
  • Futsal and volleyball court.

Job title

Marketing Analyst, Mid-level

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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