Digital Marketing Specialist managing global advertising campaigns across Google Ads and Facebook Ads. Analyzing performance metrics and optimizing campaigns for international markets with cross - timezone collaboration.
About the role
- Senior Digital Marketing Strategist managing B2B marketing campaigns across various digital channels for leading global agency based in Cape Town. Overseeing strategy, execution, and performance for multi-market initiatives.
Responsibilities
- Lead the strategic planning and execution of global B2B marketing campaigns across digital, social, trade media, and search channels
- Challenge and refine client briefs to sharpen objectives, target audiences, and channel mix
- Coordinate internal teams and external partners to ensure seamless campaign delivery
- Define and oversee tracking, tagging, and reporting frameworks to enable transparent performance measurement
- Monitor and optimise campaign performance based on data insights and stakeholder feedback
- Translate campaign results into actionable recommendations for continuous improvement
- Serve as the main point of contact for campaign performance, ensuring alignment and visibility across client and internal teams.
Requirements
- a Higher Certificate, National Diploma, or Bachelor's Degree from a recognised college or university in a relevant field like marketing, communication, business, or related field
- 5+ years of experience in digital marketing with a focus on B2B campaign strategy and execution
- Proven ability to manage complex, multi-channel campaigns end-to-end
- Strong analytical mindset with expertise in data interpretation, optimization, and reporting
- Deep understanding of digital media planning and buying, including social, search, and programmatic
- Solid knowledge of tracking, tagging, and analytics tools (e.g. GA4, Campaign Manager, etc.)
- Comfortable consulting clients and creative partners on messaging, asset requirements, and format selection
- Excellent stakeholder management and communication skills in cross-functional, international environments
- fluent in English.
Benefits
- a dynamic work environment fostering personal growth and development
- opportunities to work on exciting projects with leading global brands
- learning from Subject Matter Experts across all digital marketing disciplines
- flat hierarchies and short decision paths
- being part of a young, dynamic, and international team
- exposure to disciplines beyond your own skill set
- a vibrant office space in Cape Town and a flexible work environment (hybrid work)
- a very competitive compensation package
Job title
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