PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
About the role
- Marketing Programs Specialist driving demand generation campaigns at Euna Solutions. Collaborating cross-functionally to optimize lead conversion and market strategies.
Responsibilities
- Develop and implement end-to-end marketing campaigns for our product portfolio to drive qualified pipelines.
- Create detailed campaign plans, including objectives, target audience segmentation, messaging, and channel selection.
- Drive the execution of campaigns through various channels, such as digital marketing, events, webinars, and content marketing.
- Drive demand through innovative and effective lead generation strategies.
- Optimize lead nurturing processes to convert leads into high-quality opportunities for the sales team and direct website sales.
- Track and analyze KPIs to measure campaign effectiveness and adjust strategies accordingly.
- Work closely with a cross-functional marketing team to ensure seamless execution of campaign plans.
- Collaborate with product marketing to align messaging and positioning with overall business goals.
- Engage with the sales team to understand their needs and incorporate feedback into campaign strategies.
Requirements
- 3+ years of relevant work experience- SaaS experience advantageous
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of demand generation, lead nurturing, and conversion strategies.
- Ability to track metrics, analyze, and adjust.
- Excellent project management and organizational skills.
- Effective communication and collaboration skills, with the ability to work cross-functionally.
- Experience using MarTech tools – Pardot and SalesForce are a plus.
Benefits
- Competitive wages
- Wellness days
- Community Engagement Committee
- Flexible workday
- Benefits
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