Marketing Administrator creating educational content and managing brand assets for sales and marketing teams. Supporting marketing initiatives through content strategy and digital presence management.
Responsibilities
Turn client-facing questions, objectives, and issues into educational content across blogs, social media, and email, and website pages.
Produce content around core TAYA/Endless Customers Pillars: Pricing, Problems, Comparisons, Reviews, Best-of-lists.
Conduct interviews with vCIOs, engineers, leadership, and SMEs to extract insights for long-form content.
Draft scripts, outlines, and talking points for videos, webinars, and podcasts.
Support production of vertical-specific content (Manufacturing, Healthcare, Finance, and Nonprofit).
Maintain consistent branding across all marketing channels.
Update and maintain the company website, landing pages, and resource library.
Create social graphics, one-pagers, case studies, and sales enablement materials.
Publish content across LinkedIn, You Tube, social media, blog, and newsletters.
Upload and manage content within CRM/marketing automation tools.
Build simple email nurture workflows based on Endless Customers principles.
Track content engagement to ensure prospects are consuming educational materials.
Coordinate content for the Sales process: assignment selling guides, resource bundles, FAQs, comparison sheets.
Help coordinate webinars, trainings, seminars, and client education events.
Assist with marketing campaigns promoting SecureBIT, automation, cybersecurity stacks, and RabbitAI initiatives.
Manage digital ads, boosted posts, or paid social (if applicable).
Maintain editorial calendar aligned to weekly rhythm of Endless Customers content production.
Track KPIs such as traffic, engagement, click through, conversions, and assignment selling completion.
Ensure timely and accurate documentation of marketing deliverables.
Assist with gathering customer stories, testimonials, and case studies.
Requirements
1-3 years of marketing experience.
Strong written and editing skills.
Ability to translate technical topics into simple, helpful content.
Basic graphic design ability (Canva, Adobe Express, or equivalent).
Familiarity with social media platforms (LinkedIn especially).
High level of organization and follow-through.
Experience in an MSP or IT services environment. (Preferred)
Understanding of content marketing, methodologies (TAYA/Endless Customers a huge plus). (Preferred)
Experience in HubSpot, ActiveCampaign, ClickUp, or similar tools. (Preferred)
Basic video editing skills (CapCut, Premiere, Descript, etc.). (Preferred)
Curiosity + proactive learning.
Strong listening skills and interviewing skills.
Ability to simplify complex ideas.
Creative problem-solving and detailed and process driven.
Comfortable working in a fast-paced environment.
Ownership mentality and a "figure it out" mindset.
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