Werkstudent*in supporting a range of administrative tasks at co2online, a climate protection organization. Engaging with diverse responsibilities across IT, HR, finance, and event organization.
About the role
- Marketing Administrator creating educational content and managing brand assets for sales and marketing teams. Supporting marketing initiatives through content strategy and digital presence management.
Responsibilities
- Turn client-facing questions, objectives, and issues into educational content across blogs, social media, and email, and website pages.
- Produce content around core TAYA/Endless Customers Pillars: Pricing, Problems, Comparisons, Reviews, Best-of-lists.
- Conduct interviews with vCIOs, engineers, leadership, and SMEs to extract insights for long-form content.
- Draft scripts, outlines, and talking points for videos, webinars, and podcasts.
- Support production of vertical-specific content (Manufacturing, Healthcare, Finance, and Nonprofit).
- Maintain consistent branding across all marketing channels.
- Update and maintain the company website, landing pages, and resource library.
- Create social graphics, one-pagers, case studies, and sales enablement materials.
- Publish content across LinkedIn, You Tube, social media, blog, and newsletters.
- Upload and manage content within CRM/marketing automation tools.
- Build simple email nurture workflows based on Endless Customers principles.
- Track content engagement to ensure prospects are consuming educational materials.
- Coordinate content for the Sales process: assignment selling guides, resource bundles, FAQs, comparison sheets.
- Help coordinate webinars, trainings, seminars, and client education events.
- Assist with marketing campaigns promoting SecureBIT, automation, cybersecurity stacks, and RabbitAI initiatives.
- Manage digital ads, boosted posts, or paid social (if applicable).
- Maintain editorial calendar aligned to weekly rhythm of Endless Customers content production.
- Track KPIs such as traffic, engagement, click through, conversions, and assignment selling completion.
- Ensure timely and accurate documentation of marketing deliverables.
- Assist with gathering customer stories, testimonials, and case studies.
Requirements
- 1-3 years of marketing experience.
- Strong written and editing skills.
- Ability to translate technical topics into simple, helpful content.
- Basic graphic design ability (Canva, Adobe Express, or equivalent).
- Familiarity with social media platforms (LinkedIn especially).
- High level of organization and follow-through.
- Experience in an MSP or IT services environment. (Preferred)
- Understanding of content marketing, methodologies (TAYA/Endless Customers a huge plus). (Preferred)
- Experience in HubSpot, ActiveCampaign, ClickUp, or similar tools. (Preferred)
- Basic video editing skills (CapCut, Premiere, Descript, etc.). (Preferred)
- Curiosity + proactive learning.
- Strong listening skills and interviewing skills.
- Ability to simplify complex ideas.
- Creative problem-solving and detailed and process driven.
- Comfortable working in a fast-paced environment.
- Ownership mentality and a "figure it out" mindset.
Benefits
- Company paid Day-1 Health Insurance for employee.
- Company paid AD&D.
- Company paid LTD & STD.
- Unlimited PTO.
- Vision Insurance
- Dental Insurance
- 401K plan.
- Life Insurance.
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