Senior Associate managing paid media strategies for Brazilian fintech Enova. Leading acquisition process across various platforms for effective lead generation and brand reputation.
About the role
- Advertising/Performance Marketing Team Lead at Web Summit driving paid media strategy and managing a growing team across various platforms.
Responsibilities
- Lead the paid media strategy for all Web Summit events, ensuring activity contributes directly to lead and revenue targets.
- Drive measurable ROAS and ensure paid media meaningfully contributes to pipeline and overall marketing performance.
- Manage, mentor and grow the advertising team, with clear workflows, expectations and development plans.
- Oversee campaign planning and execution across Meta, Google, LinkedIn and emerging platforms, ensuring quality, accuracy and alignment with our messaging and creative approach.
- Partner closely with creative teams to brief, refine and evolve copy and assets so campaigns land clearly and resonate with each audience.
- Own the annual advertising budget and monthly performance tracking, identifying efficiencies and areas for reinvestment.
- Partner with Analytics, Data Science and FP&A to create transparent, actionable and accurate performance reporting and forecasting.
- Build documentation, testing frameworks and repeatable systems that support learning and scale across events.
- Work cross-functionally with marketing operations, website, email and data teams to ensure full-funnel alignment and fuel pipeline generation.
- Collaborate with the Advertising Principal Lead on experimentation, new platform testing and long-term growth initiatives.
- Ensure adherence to best practice across QA, spend pacing, attribution tracking and platform governance.
Requirements
- 7+ years’ experience in advertising or performance marketing, with hands-on management of Meta, Google and LinkedIn campaigns.
- Experience in every stage of the paid media cycle, from shaping ideas and audiences to guiding creative, execution, optimisation and reporting.
- Proven track record of driving strong ROI and ROAS across multi-million-euro media budgets.
- 2+ years’ experience managing and developing teams.
- Understanding of how paid media campaigns are structured, from segmentation and targeting to optimisation, creative and attribution.
- Ability to lead creative thinking as well as structured execution, bringing strong judgment to messaging, positioning and audience-content fit.
- Experience tailoring strategy across countries and regions, adapting audience and messaging to suit local dynamics.
- Comfortable working with paid media reporting frameworks and translating insight into clear next steps.
- Ability to brief and refine copy and creative for paid channels, ensuring messaging is clear, relevant and aligned with the audience.
- Work well cross-functionally and bring clarity, alignment and accountability through communication.
- Strategic thinker who’s comfortable diving into campaign detail when needed.
- Enjoy building systems, documentation and ways of working that support scalable, high-quality delivery.
Benefits
- Subsidised healthcare, dental, employee assistance programme (EAP) and more.
- Pension contribution up to 6%(Irish based only)
- A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
- Company laptop, generous annual leave and flexible working arrangements.
- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
- Annual company get-togethers, charity days, and monthly wellbeing talks.
- Wellness subsidy issued to all employees of €1000 per year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Lead Prospector specializing in Google Ads products, focusing on the German market and policy - compliant leads. Join a dynamic team in Barcelona with hybrid working arrangements.
Performance Marketing Manager planning and executing campaigns for plant - based dog nutrition startup. Managing Meta Ads and continuous optimization for measurable results in a hybrid work environment.
Performance Marketing Specialist managing paid campaigns for Buddyfit's Growth & Performance Marketing Team. Optimizing performance across key digital channels with a data - driven approach.
Performance Marketing Manager scaling PRISM+’s performance marketing across Meta and Google. Overseeing budgets and driving growth across product categories with innovative marketing strategies.
Head of Paid Search for a leading digital marketing agency. Overseeing a team and managing paid search strategies.
Senior Digital Analyst managing end - to - end paid campaigns at a global brand performance agency. Collaborating with teams to optimize across multiple channels like social, search, and display.
Sales Manager acquiring new enterprise clients and expanding strategic accounts utilizing AI, analytics, and consulting expertise. Leading full sales cycle and demand generation efforts in defined industries.
Performance Marketing Manager focusing on Creative Engineering for a pioneering cat food brand. Collaborating closely with the Founder & CMO to create impactful advertising creatives in a hybrid work environment.
Demand Generation Manager responsible for scaling Proxima's marketing pipeline using AI - powered intelligence. Overseeing performance marketing strategy and executing integrated campaigns in a hybrid role.