Senior Manager driving analytics for client strategy and internal decision - making at Wellist. Leading analytical portfolios, ROI assessments, and executive communication in a hybrid role.
About the role
- Digital Campaigns Manager responsible for planning and optimizing digital campaigns across Weatherbys Banking Group brands. Collaborating with marketing teams and agency partners for insight-led marketing strategies.
Responsibilities
- You’ll plan, deliver and optimise digital campaigns across the Weatherbys Banking Group brands, with a strong focus on social media and paid search.
- Working closely with marketing colleagues and agency partners, you’ll make sure activity is insight led, compliant and clearly measured.
- You’ll have ownership of campaigns, without being isolated from the wider team.
- Leading day-to-day digital campaign planning and delivery.
- Managing organic and paid social activity, particularly LinkedIn.
- Planning and optimising paid search campaigns.
- Tracking performance and sharing clear, actionable insights.
- Working collaboratively across the marketing team to support wider brand and growth objectives.
Requirements
- Experience in a digital marketing or campaign role.
- Hands-on experience with paid social and paid search.
- Confidence using data and reporting to inform decisions.
- A collaborative, practical approach with strong attention to detail.
- You don’t need financial services experience, but an understanding of regulated industries would be helpful.
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