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About the role
- Senior National Account Manager driving retail growth across DACH for sustainability-focused company Wild. Leading P&L management and cross-functional collaboration with retail partners.
Responsibilities
- Business ownership: Full DACH P&L ownership, making investment decisions, proactively chasing down opportunities to hit ambitious DACH growth targets.
- Setting the strategic direction: Work with the Head of Europe to define our growth strategy for the DACH retail business.
- Build out our channel strategy - feeding into all teams within the business, aligned with business goals.
- Strategy development - tailor our global retail plans to the DACH consumer, co-designing product innovation & tools you need to win in the DACH.
- Define the POS and merchandising toolkit.
- Data analytics: Analyse market trends, EPOS, and competitor data to identify opportunities and optimise performance.
- Run promotional and pricing plans, ensuring these are aligned internally.
- Review return on investment, tweaking the plans where relevant.
- Forecasting & Reporting: Manage sales forecasts, prepare monthly/quarterly business reviews, and track KPIs for performance analysis.
- Relationship management: Management of key relationships with national retailers, creating cross-functional contacts to ensure we are set up for success.
- Relationship development: Build out relationships with new partners, leading to country-wide launches with key partners, with Wild at the heart of the category.
- Work with marketing, logistics, and product teams to execute successful campaigns, ensure product availability, and support new product development.
- Foresee potential roadblocks and risks through cross-functional teamwork, finding solutions to mitigate before they arise.
- You'll directly line manage our Account Executive (DACH), and mentor junior members of the wider retail team.
Requirements
- Experience in DACH retail, ideally DM and Rossmann.
- Proven track record of leading and growing major DACH retailer accounts.
- Strong commercial acumen with extensive experience running a full retail P&L.
- Extensive experience in negotiation and managing complex customer relationships.
- Frequent use of data, forecasting systems, working with EPOS.
- (Preferred) Experience building out DACH commercial strategy & strategic direction.
- Fluent in German
- Exceptional communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving capabilities.
- Ability to work independently and as part of a dynamic, fast-paced team.
- Advanced knowledge of MS Excel and sales forecasting tools.
- Ability to manage multiple projects and deadlines, with a focus on results.
- Strategic thinking - ability to think long term, tie to the overall objective of the business and set plans for growth.
- Leadership, fully autonomous to run an account inclusive of full P&L ownership.
Benefits
- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days
Job title
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