Franchise Business Partner driving operational performance and supporting franchisees of Burger King in the US Midwest. Collaborating closely with leadership teams to optimize brand standards and profitability.
About the role
- Marketing Specialist driving measurable performance in social commerce for Maker Lab. Spearheading creator-led initiatives while managing projects and engaging content creation.
Responsibilities
- Own monthly/weekly strategy, GMV pacing, and content direction for creator and social commerce programs.
- Maintain and review all performance trackers to ensure data integrity and timely reporting.
- Coordinate budget, SKU priority, and bonus mechanics closely with Product Marketing (PM) and Social Commerce teams.
- Lead workshops, coaching, and capability-building programs for creators to enhance their performance and output.
- Set weekly acquisition targets (quota of new creators) and manage the creator onboarding pipeline.
- Evaluate the quality and potential ROI of newly onboarded creators to ensure a high-performing network.
- Provide frameworks for the executional role to scale daily operations efficiently.
- Ensure overall campaign and always-on quality control across all creator-led content.
- Analyse competitor shifts and category trends to identify strategic advantages and new content opportunities.
- Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
- Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
- Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.
Requirements
- A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.
- 3+ years of experience in marketing, affiliate marketing and social commerce
- A strategic and creative thinker who can navigate around an always-on social landscape, with a proven ability to curate and develop trend-leading content.
- Experience working directly with Creators and KOLs.
- Ability to bring order and attention to detail to complex stages of each project.
- Prior experience in communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging.
- Exceptional verbal and written English communication and presentation skills.
Job title
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