Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Manager driving e-commerce growth strategies for technology client in the APAC market. Collaborating with cross-functional teams to optimize creator programs and event success metrics.
Responsibilities
- Drive the development and execution of data-driven strategies for the client's e-commerce platform in APAC, with a continuous focus on programmes focused on creators.
- Conduct in-depth analysis of the e-commerce funnel, identifying key performance indicators (KPIs), tracking the effectiveness of all growth initiatives, and reporting on campaign performance.
- Orchestrate all regional operational logistics for high-touch creator programs (e.g., Accelerator events and loyalty programs), including managing the white-glove RSVP process.
- Oversee local market event execution, acting as the central operational lead for production, vendor management, and providing essential on-site support.
- Manage the regional pipeline for high-value creator case studies and merchant success stories, successfully transforming program wins into verified, high-impact marketing assets.
- Manage the dedicated budget for all top-creator programs, which includes the end-to-end processing of Purchase Orders (POs), invoicing, and meticulous financial reporting.
- Collaborate effectively with cross-functional teams (Product, Engineering, Creative) and operationalise Marketing’s inputs, synthesising asks from local country teams, sizing impact, and providing status updates across APAC.
- Stay informed about, communicate, and actively apply new and current trends and best practices in digital marketing and analytics to all growth strategies.
Requirements
- BA/BS degree or equivalent experience.
- 6+ years of experience in marketing within the technology industry, e-commerce and consumer brands
- Proven track record of developing and implementing successful growth strategies that drive measurable results.
- Events and activation background within a tech company is advantageous
- Product marketing experience is also a nice to have
- Deep understanding of e-commerce, events, and creators is a must for this role
- Strong analytical skills and experience with data analysis tools.
- Excellent project management and communication skills.
- Exceptional verbal and written English communication and presentation skills.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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