Influencer Coordinator supporting influencer marketing and PR initiatives at VICI. Focus on collaborations, content creation, and expanding influencer talent base.
About the role
- Influencer Marketing Specialist developing and executing influencer strategies at Maker Lab marketing agency. Managing campaign lifecycles and fostering relationships with social media influencers.
Responsibilities
- Research and identify potential influencers across various social media platforms, ensuring strict alignment with our target audience and brand values.
- Develop and implement innovative influencer marketing strategies that directly support overarching campaign objectives.
- Build and nurture authentic, long-term relationships with influencers to foster reliable partnerships and advocate for the brand.
- Negotiate contracts, manage designated budgets, and ensure all campaigns comply with legal and ethical guidelines.
- Collaborate closely with influencers on content creation, meticulously ensuring alignment with brand messaging and campaign goals.
- Manage campaign execution, including scheduling, content approval processes, and performance tracking.
- Analyse campaign performance, providing regular reports and data-driven insights to optimise future strategies and maximise impact.
- Stay abreast of emerging trends and best practices in the ever-evolving landscape of influencer marketing.
Requirements
- 3+ years of experience in marketing or a related industry
- BA/BS degree in Marketing, Communications or equivalent experience
- Proven experience in influencer marketing or social media management.
- Strong understanding of all major social media platforms and their unique audiences.
- Strong analytical and problem-solving skills, with a demonstrable data-driven approach to marketing.
- Familiarity with social media platforms and tools for content creation and management (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout Social).
- Ability to analyse and report on social media performance using marketing data.
- Basic project management skills, including task prioritisation and tracking for social media content development.
- Exceptional verbal and written English communication and presentation skills, and ideally fluent in another Asian language to cover projects across APAC.
Job title
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