Senior employee managing campaigns for customer engagement in the banking sector. Overseeing implementations and collaborating with CRM analytics and customer service teams.
Responsibilities
Design, manage and implement service, business and cross-selling campaigns for existing customers
Responsible for operational execution across all relevant channels (e.g. e-mail, mobile app, online banking, relationship managers, mailings, ATMs, landing pages)
Collaborate with CRM Analytics to define target groups, triggers and campaign logic
Monitor, analyze and report campaign performance for continuous optimization
Actively participate in the introduction, development and operational support of CRM systems
Close coordination with Sales, business units and Customer Service
Requirements
Several years of relevant experience in campaign management, customer engagement or CRM—ideally in the banking or financial services sector
Strong understanding of existing-customer strategy, sales-related processes and omnichannel customer communication
Experience working with CRM systems and an affinity for data, KPIs and performance analysis
Proven project and process management skills
Structured, independent and solution-oriented working style
Fluent in German and English
Benefits
Comprehensive development: We support your growth with targeted training
Flexible working time models: We offer solutions for every stage of life
Diversity & equal opportunity: What matters to us is your personality
Attractive perks as a thank-you for your commitment
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