Hybrid Senior Campaign Manager, Customer Engagement

Posted 2 hours ago

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About the role

  • Senior employee managing campaigns for customer engagement in the banking sector. Overseeing implementations and collaborating with CRM analytics and customer service teams.

Responsibilities

  • Design, manage and implement service, business and cross-selling campaigns for existing customers
  • Responsible for operational execution across all relevant channels (e.g. e-mail, mobile app, online banking, relationship managers, mailings, ATMs, landing pages)
  • Collaborate with CRM Analytics to define target groups, triggers and campaign logic
  • Monitor, analyze and report campaign performance for continuous optimization
  • Actively participate in the introduction, development and operational support of CRM systems
  • Close coordination with Sales, business units and Customer Service

Requirements

  • Several years of relevant experience in campaign management, customer engagement or CRM—ideally in the banking or financial services sector
  • Strong understanding of existing-customer strategy, sales-related processes and omnichannel customer communication
  • Experience working with CRM systems and an affinity for data, KPIs and performance analysis
  • Proven project and process management skills
  • Structured, independent and solution-oriented working style
  • Fluent in German and English

Benefits

  • Comprehensive development: We support your growth with targeted training
  • Flexible working time models: We offer solutions for every stage of life
  • Diversity & equal opportunity: What matters to us is your personality
  • Attractive perks as a thank-you for your commitment

Job title

Senior Campaign Manager, Customer Engagement

Job type

Experience level

Senior

Salary

€38,473 per year

Degree requirement

Bachelor's Degree

Location requirements

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