Drive loyalty and retention at Iglu Ski as Senior CRM & Loyalty Executive. Own email journeys, personalise campaigns, and grow our ski community.
About the role
- Strategic Marketing & CRM Manager enhancing brand positioning and digital strategies at Platzl Hotels. Leading CRM strategy and guest loyalty programs to strengthen market presence in Munich.
Responsibilities
- Develop our strategic marketing agenda together with Sales, Revenue & operational Marketing — always with the aim of advancing the brand to be visible, modern & unmistakable.
- Own our CRM strategy: improve data quality, refine segments, build automation, manage campaigns and make technical setups shine.
- Design and launch a guest loyalty program — turning guests into true Platzl fans.
- Strengthen our digital presence through clever online marketing, customer journeys and data-driven optimizations.
- Connect people, systems & ideas: you will hold the interfaces between Marketing, IT, Revenue & hotel operations together so everything works seamlessly.
- Drive our digital tools & systems forward in collaboration with our Head of Digitalisation.
- Take on project management for strategic marketing & digital projects — structured, reliable and with Munich-style ease.
Requirements
- Degree in Marketing and several years of experience in strategic marketing (hotel industry experience is a plus).
- Strong CRM skills and enthusiasm for systems, data, automation, and an understanding of digital infrastructure.
- Business acumen and experience building loyalty programs — ideally in hotels or F&B.
- Desire for continuous development — professionally and personally, driven by curiosity.
- Very good German and English skills to communicate effectively both internally and externally.
- A personable manner that fits our Platzl family.
- Organizational talent, quick comprehension and enjoyment of cross-functional collaboration.
- Communicative, creative, solution-oriented and with a genuine Munich-style hands-on mentality.
Benefits
- Family atmosphere & strong team: we live a unique, warm culture — teamwork matters to us.
- Prime location: work in the heart of Munich with excellent transport connections.
- Individual onboarding: we tailor your start to your needs — including cross-training to gain an overview of our hotels.
- Your development: regular goal and development reviews plus a monthly training calendar with internal and external courses give you room to grow.
- Long-term perspective: we offer job security and the opportunity to develop in a distinctive environment.
- Flexible working hours & hybrid work options for better work–life balance.
- Team spirit: we like to celebrate — join our team events!
- Attractive perks: referral bonuses when you bring new talent to the team.
- Daily fresh breakfast, lunch and dinner, plus beverages.
- Complimentary cleaning of your business attire.
- “Platzl sportln” with Bi PHiT, discounted rates at Body & Soul and Wellpass membership starting May 2026.
- Reduced rates at our hotels & F&B outlets and benefits through the Privathoteliers network.
- We are part of Fair Job Hotels & a partner of JobRad.
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