CRM Analyst responsible for developing strategies for enhancing customer experiences and satisfaction at Pmweb. Engage clients and create valuable marketing campaigns to drive growth.
Responsibilities
Identify Opportunities: Detect new needs and expand clients' service portfolios.
Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
Strategic Relationship Management: Build close relationships with clients, understanding their needs and delivering exceptional service.
Platform Adoption: Increase adoption of Pmweb platforms and products, driving client engagement and satisfaction.
Workshop Facilitation: Lead and create workshops to train clients on effective use of available tools.
Project Management: Participate in special projects assigned by management and collaborate with operational teams.
Metrics Monitoring: Monitor clients' metrics daily to ensure strategies are optimized.
Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
CRM Strategy Development and Implementation: Focus on optimizing segmentation and personalization of campaigns, using methodologies such as RFV and LTV.
Control Group Implementation: Implement control groups to measure the effectiveness of marketing campaigns and ensure efficient resource allocation.
LTV Analysis: Identify high-value customers and propose actions to maximize return on the relationship.
Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors, using segmentation data.
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