Analista de CRM Pleno working on data orchestration and executing campaigns in a hybrid model. Focusing on analytical and technical collaboration in a transformational environment.
About the role
- CRM Analyst at a Brazilian pet nutrition company managing campaigns and strategies for customer engagement and retention. Focused on driving performance and growth through data-driven insights.
Responsibilities
- Plan, execute and optimize multichannel CRM campaigns focused on performance and growth;
- Develop, maintain and evolve relationship funnels, automated flows and personalized journeys with a focus on conversion, retention and repurchase;
- Manage the full lifecycle of CRM initiatives, ensuring direct impact on the business's strategic KPIs;
- Create and manage advanced segmentations based on behavioral, transactional and customer lifecycle data;
- Monitor and analyze key indicators (conversion, retention, LTV, churn, CAC, ROI), transforming data into actionable insights and execution plans;
- Conduct A/B tests, experiments and continuous hypothesis validation to drive incremental and scalable performance gains;
- Manage the customer base and evolve growth strategies for the loyalty program, defining engagement actions, segmentation, benefits and mechanics to boost retention, purchase frequency, average order value and LTV;
- Plan and execute CRM campaigns and communications integrated with the loyalty program;
- Evaluate the loyalty program's performance using KPIs such as enrollment, activation, engagement, recurrence, LTV and churn;
- Act as a technical reference in CRM, growth and loyalty;
- Orchestrate deliveries with internal teams, product, technology and partners;
- Anticipate opportunities for growth, efficiency and monetization of the customer base;
- Oversee CRM, automation and data platforms, ensuring performance, scalability and strategic use.
Requirements
- Bachelor's degree in Marketing or a related field;
- Solid experience in CRM, marketing automation and growth strategies;
- Practical knowledge of loyalty programs, engagement strategies and retention models;
- Required: intermediate to advanced knowledge of Microsoft Office and Marketing Cloud;
- Experience with BI tools;
- Preferred: knowledge of SQL, AI, English language proficiency and a postgraduate degree in the area;
- Availability to work on-site;
- Resident of São Paulo/SP.
Benefits
- Meal allowance (Vale Refeição)
- Health insurance
- Dental plan
- Life insurance
- Private pension plan
- Profit sharing (PPLR)
- Product discounts
- Christmas hamper
- School supplies assistance for children
- Gifts on special occasions
- Training and development
- Maternity/Paternity gift
- Wellhub (Gympass)
- Pet leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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