Customer Success Manager enhancing client outcomes through bridge building in facility management software. Supporting public organizations with a focus on relationship management and software training.
VO
Hybrid Senior Specialist – Campaign Management, Customer Engagement (m/f/d)
Posted last month
About the role
- Campaign Manager driving customer engagement by managing various campaigns in a modern banking environment. Collaborating with CRM teams and enhancing operational efficiency through data-driven decisions.
Responsibilities
- Design, management and implementation of service, business and cross-selling campaigns for existing customers
- Responsibility for operational execution across all relevant channels (e.g., email, app, online banking, advisors, direct mail, ATMs, landing pages)
- Subject-matter collaboration with CRM Analytics to define target groups, triggers and campaign logics
- Monitoring, analysis and reporting of campaign performance for continuous optimization
- Active participation in the introduction, further development and subject-matter support of CRM systems
- Close coordination with Sales, business units and Customer Service
Requirements
- Several years of relevant professional experience in campaign management, customer engagement or CRM — ideally in the banking or financial services sector
- Strong understanding of existing-customer strategy, sales-oriented processes and cross-channel customer communication
- Experience working with CRM systems and an affinity for data, KPIs and performance analysis
- Strong project and process management skills
- Structured, independent and solution-oriented working style
- Very good German and English skills
Benefits
- Holistic development: We support your growth with targeted training and development
- Flexible working time models: We offer solutions for every life phase
- Diversity & equal opportunities: What matters to us is your personality
- Attractive extras as a thank you for your commitment
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