Hybrid Senior Specialist – Campaign Management, Customer Engagement (m/f/d)

Posted 2 hours ago

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About the role

  • Campaign Manager driving customer engagement by managing various campaigns in a modern banking environment. Collaborating with CRM teams and enhancing operational efficiency through data-driven decisions.

Responsibilities

  • Design, management and implementation of service, business and cross-selling campaigns for existing customers
  • Responsibility for operational execution across all relevant channels (e.g., email, app, online banking, advisors, direct mail, ATMs, landing pages)
  • Subject-matter collaboration with CRM Analytics to define target groups, triggers and campaign logics
  • Monitoring, analysis and reporting of campaign performance for continuous optimization
  • Active participation in the introduction, further development and subject-matter support of CRM systems
  • Close coordination with Sales, business units and Customer Service

Requirements

  • Several years of relevant professional experience in campaign management, customer engagement or CRM — ideally in the banking or financial services sector
  • Strong understanding of existing-customer strategy, sales-oriented processes and cross-channel customer communication
  • Experience working with CRM systems and an affinity for data, KPIs and performance analysis
  • Strong project and process management skills
  • Structured, independent and solution-oriented working style
  • Very good German and English skills

Benefits

  • Holistic development: We support your growth with targeted training and development
  • Flexible working time models: We offer solutions for every life phase
  • Diversity & equal opportunities: What matters to us is your personality
  • Attractive extras as a thank you for your commitment

Job title

Senior Specialist – Campaign Management, Customer Engagement (m/f/d)

Job type

Experience level

Senior

Salary

€38,473 per year

Degree requirement

Bachelor's Degree

Location requirements

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