Hybrid Field Marketing Manager

at Meltwater

• Job title: Field Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $85,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Raleigh, United States

About the role

• Field Marketing Manager developing and executing marketing campaigns and events for Meltwater's B2B sectors. Collaborating with sales and cross-functional teams to support revenue growth.

Responsibilities

• Manage and drive new business field marketing events and campaigns by developing and executing diverse events, mastering various marketing platforms, and coordinating the creation of all marketing assets for campaigns.
• Act as the event expert for all marketing new business events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies.
• Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities that align with company goals.
• Optimize outreach strategies and contribute to nurturing marketing leads effectively.
• Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy.
• Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows.
• Support and oversee various projects, including events, webinars, virtual events, email marketing, material productions, and third-party partnerships.
• Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs.
• Assist Meltwater’s corporate marketing team in the planning and execution of our annual flagship Summit in NYC.
• Travel to events to oversee on-site execution, delivering a polished, memorable experience that drives engagement and pipeline impact.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4+ years of marketing experience in a B2B/SaaS company.
• 2+ years of experience in field marketing.
• Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies.
• Strong experience in client and prospect communications, acquired from either sales or marketing roles.
• Excellent written and verbal communication skills.
• Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation.
• Committed to building strong internal partnerships and driving alignment between marketing and sales teams.
• Proven drive and a continuous learning mindset.
• Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently.
• Understanding of field business and target audiences.
• Marketo and Salesforce experience is a plus.
• Legal authorization to work in the country of hire is mandatory for this position.
• An ability to think big-picture while delivering on the details.

Benefits

• Enjoy flexible paid time off that allows you to have an enhanced work-life balance
• Excellent medical, dental, and vision options
• 401(k) matching, life insurance, commuter benefits, and parental leave plans
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.