Trade Marketing Associate Manager executing and supporting trade marketing initiatives for US Hispanic & Caribbean markets. Managing strategy and performance across multiple channels.
About the role
- Senior Marketing Strategist leading digital marketing initiatives at Sépaq. Drive brand visibility and revenue growth through innovative marketing strategies and campaign execution.
Responsibilities
- Be a senior strategist, expert in paid digital marketing and an influential leader.
- Contribute to the development and deployment of the overall go-to-market strategy to increase brand reach and maximize Sépaq’s revenue and profitability.
- Plan and ensure the execution of an innovative, high-performing media strategy by developing plans and activating national data-driven campaigns (multi-product/destination, multi-season, multi-audience and multi-market) across various paid platforms to achieve commercial, recruitment and civic engagement objectives.
- Effectively manage relationships with external business partners (agencies) and internal teams (Brand, Creative and Retail, Commerce and Digital Experience, Business Intelligence).
- Coach, supervise and support the Senior Marketing Technician in coordinating identified actions and monitoring the planned budget envelope.
- Continuously optimize investments and market activities by tracking performance indicators that measure the impact of deployed strategies.
- Promote results achieved and best practices developed, and collaborate on their integration into the department’s overall marketing ROI.
- Help build and maintain strong, long-lasting relationships with experts across the Vice‑Presidency of Marketing and Customer Relations.
- Ensure the use of marketing best practices and communication trends, as well as compliance with Sépaq quality standards for all initiatives deployed.
- Drive the evolution of Sépaq’s marketing practices by making recommendations regarding the development and execution of marketing projects.
Requirements
- Bachelor’s degree in marketing, communications or other equivalent training
- 10+ years of relevant experience, primarily in marketing and in managing large-scale paid campaigns in close collaboration with media strategy agencies
- Mastery of different marketing channels, from the latest to the best-performing, and strong expertise in digital and data-driven marketing
- Ability to translate business strategies into effective, high-impact marketing strategies (ease in writing and communicating briefs, understanding media performance indicators and analyzing media plans, challenging recommendations, measuring and optimizing market investments to achieve set objectives)
- Strategic and analytical thinking, innovative mindset and high agility in a dynamic, constantly evolving environment (stay on top of trends, be proactive and able to react quickly, make decisions and continually renew approaches)
- Natural leader with strong interpersonal skills, ability to manage complex projects with multiple collaborators, perform under pressure and present confidently and impactfully to large groups
- Structured and able to manage multiple files simultaneously with rigor, exemplary attention to detail and excellent organizational skills
- A high-caliber professional ready to take on challenges, able to anticipate problems and provide solutions
- Quick learner
- Results- and customer-satisfaction-oriented with a high level of initiative and autonomy
- General understanding of the tourism industry and of Sépaq’s destinations, products and services (asset)
Benefits
- Free access to national parks, cross-country ski, snowshoeing and biking trails, as well as the Québec Aquarium and other Sépaq attractions
- Up to 50% discounts on accommodation, equipment rental and retail products
- Defined benefit pension plan
- Work–life balance measures
- Sustainable mobility support program
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