Customer Success Manager ensuring customer engagement and success with AI solutions in agriculture. Collaborate with farmers to improve profitability using advanced tech solutions.
About the role
- Senior Manager, CRM Marketing responsible for lifecycle and SMS strategy to drive retention and engagement at The Vitamin Shoppe. Collaborating with teams to optimize cross-channel automation strategies.
Responsibilities
- Own and lead all SMS programs from strategy through execution — including promotional, triggered, and automated campaigns via Attentive.
- Work with the Director, CRM to execute against a roadmap while operating within channel budgets.
- Lead the strategy, development, and optimization of all lifecycle and behavioral email journeys across Responsys and Insider, including acquisition, onboarding, replenishment, churn mitigation, and reactivation programs.
- Partner with the Sr. Manager, CRM Marketing - Email to ensure alignment and synergy across triggered, behavioral, and promotional messaging.
- Collaborate with Loyalty and Analytics to define behavioral triggers, interpret insights, and translate findings into actionable marketing strategies.
- Serve as the primary liaison for key CRM partners (Attentive, Insider, Movable Ink, Responsys) and lead roadmap discussions and innovation initiatives.
- Develop annual lifecycle and SMS channel roadmaps, testing strategies, and personalization enhancements that increase retention and repeat purchase rates.
- Oversee campaign reporting, interpret performance trends, and present insights to inform business strategy and drive ROI.
- Partner with IT and Data teams to maintain trigger accuracy, ensure data flow reliability, and enhance automation capabilities.
- Provide mentorship and tactical support to CRM specialists, fostering knowledge-sharing and operational excellence.
- Contribute to reporting and reviews summarizing CRM performance, insights, and next-step opportunities for senior stakeholders.
- Handles day-to-day communications with technology partners (Attentive)
- Assist with campaign and journey set up in CRM systems as needed.
- Assist with creative ticketing and approval as needed.
Requirements
- Bachelor's degree in a related field (MBA preferred)
- 6–10 years of CRM, lifecycle, or retention marketing experience with proven success across multi-channel programs
- Hands-on expertise with CRM Systems (Attentive preferred)
- Strong understanding of segmentation, data strategy, and campaign analytics
- Experience managing vendor partnerships and influencing cross-functional teams
- Excellent project management and communication skills with executive presence
- Strategic thinker with ability to execute, test, and optimize complex automation journeys
- Familiarity with loyalty marketing, predictive modeling, and retention KPIs preferred
Benefits
- Health insurance
- Remote work options
- 401(k) matching
- Paid time off
- Professional development opportunities
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