Customer Success Associate enhancing value delivery and engagement for a global customer success organization. Focused on account infrastructure, program enablement, and operational excellence in a tech company.
About the role
- Senior Manager, CRM Marketing responsible for lifecycle and SMS strategy to drive retention and engagement at The Vitamin Shoppe. Collaborating with teams to optimize cross-channel automation strategies.
Responsibilities
- Own and lead all SMS programs from strategy through execution — including promotional, triggered, and automated campaigns via Attentive.
- Work with the Director, CRM to execute against a roadmap while operating within channel budgets.
- Lead the strategy, development, and optimization of all lifecycle and behavioral email journeys across Responsys and Insider, including acquisition, onboarding, replenishment, churn mitigation, and reactivation programs.
- Partner with the Sr. Manager, CRM Marketing - Email to ensure alignment and synergy across triggered, behavioral, and promotional messaging.
- Collaborate with Loyalty and Analytics to define behavioral triggers, interpret insights, and translate findings into actionable marketing strategies.
- Serve as the primary liaison for key CRM partners (Attentive, Insider, Movable Ink, Responsys) and lead roadmap discussions and innovation initiatives.
- Develop annual lifecycle and SMS channel roadmaps, testing strategies, and personalization enhancements that increase retention and repeat purchase rates.
- Oversee campaign reporting, interpret performance trends, and present insights to inform business strategy and drive ROI.
- Partner with IT and Data teams to maintain trigger accuracy, ensure data flow reliability, and enhance automation capabilities.
- Provide mentorship and tactical support to CRM specialists, fostering knowledge-sharing and operational excellence.
- Contribute to reporting and reviews summarizing CRM performance, insights, and next-step opportunities for senior stakeholders.
- Handles day-to-day communications with technology partners (Attentive)
- Assist with campaign and journey set up in CRM systems as needed.
- Assist with creative ticketing and approval as needed.
Requirements
- Bachelor's degree in a related field (MBA preferred)
- 6–10 years of CRM, lifecycle, or retention marketing experience with proven success across multi-channel programs
- Hands-on expertise with CRM Systems (Attentive preferred)
- Strong understanding of segmentation, data strategy, and campaign analytics
- Experience managing vendor partnerships and influencing cross-functional teams
- Excellent project management and communication skills with executive presence
- Strategic thinker with ability to execute, test, and optimize complex automation journeys
- Familiarity with loyalty marketing, predictive modeling, and retention KPIs preferred
Benefits
- Health insurance
- Remote work options
- 401(k) matching
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Werkstudent CRM role supporting marketing and sales initiatives at Volkswagen. Engaging in CRM measures and collaborating on innovative solutions.
Manager, Client Success for Amplifi, overseeing dentsu accounts and delivering media effectiveness and efficiency. Leading client engagement through strong communication and collaboration with team members.
Director of Customer Success overseeing strategy execution and team leadership at Float. Leading customer growth initiatives for the fintech company's business finance platform.
Lead Domain Architect at Farmers Insurance driving technical strategy for service contact centers. Transforming operations and ensuring seamless customer support with AI - enabled servicing stack.
Customer Success Lead building customer success and support function at an AI - native CRM startup. Driving product adoption and revenue expansion within best accounts in a hybrid role.
Customer Success Manager for SMB accounts managing engagement and retention. Focused on driving customer value and scalable outreach through strategic programs and data analysis.
Intern supporting Financial Crimes Risk Management, contributing to projects, analyzing data, and assisting with reporting. Working hybrid in Wilmington, DE office after training period.
Customer Success Specialist managing customer satisfaction and retention at BizzyCar. Engaging in onboarding and training to enhance customer experience with our platform.
Customer Success Representative managing SMB clients for Hapana, enhancing member experiences in the fitness industry. Collaborating cross - functionally and ensuring effective onboarding and client support.