Senior Content Strategist leading content strategy across Vibe.co for adtech innovation. Focused on creating high-quality, engaging content that drives traffic and qualified leads.
Responsibilities
Write and publish high-quality content - from SEO pages, blogs, and guides to reddit thread - that drives traffic & adoption
Create and test gated assets — such as reports, templates, and whitepapers that drive qualified leads and nurture engagement.
Own research papers - collaborate with Forrester and Gartner to get us on the top product analytics lists!
Cut through the noise - in a world where creating content became cheap with LLM, your content distinguish from the mass
Own the Vibe.co voice and tone - across owned web surfaces, ensuring consistency and clarity.
Partner with growth and product - to identify opportunities and measure impact
Develop messaging hierarchies - that explain CTV to different audiences (CEO, CFO, Performance marketer being B2C, B2B or marketing agency).
Use data to iterate — track content performance and feed insights back into strategy and execution.
Requirements
6–10+ years of experience in content strategy, growth marketing, or SEO for fast-scaling B2B or adtech companies.
Expert-level knowledge of SEO and AEO — you understand not just search intent but how LLMs and AI-driven platforms parse and rank content.
Comfortable writing for both brand and performance: your copy is as sharp as your data instincts.
Understand the adtech ecosystem — DSPs, SSPs, CTV, programmatic, attribution, and performance funnels don’t scare you.
Can move fast — you can develop, test, and scale content that shows measurable results.
Know how to build lead-generating content — from top-of-funnel education to bottom-funnel conversion.
Data-informed and performance-obsessed — you use analytics, not assumptions, to make decisions.
A systems thinker — you know how to scale a content operation that can support rapid company growth.
Benefits
Comprehensive medical, dental, and vision insurance
401(k) plan with company matching
Unlimited PTO to recharge and reset
Paid parental leave for maternity and paternity
Flexible hybrid work model — we’re based in NYC’s Flatiron District and looking for someone excited to spend time in our new office
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