Experience and Content Manager at BT shaping customer interaction through content strategy and brand management across multiple channels.
Responsibilities
Develop and deliver the content strategy, ensuring alignment with overall campaign objectives and brand guidelines.
Lead the creation and execution of high-quality content across multiple channels, managing briefs and outputs from internal teams and external agencies.
Apply deep understanding of brand principles and marketing frameworks to shape compelling narratives and creative assets.
Manage complex projects with multiple stakeholders, prioritising tasks and maintaining timelines to meet campaign goals.
Ensure consistency and integrity of brand messaging across all touchpoints, safeguarding compliance with governance standards.
Analyse performance metrics and insights to optimise content effectiveness and support continuous improvement.
Provide guidance and leadership to contributors, influencing decisions and maintaining quality standards throughout the content lifecycle.
Collaborate with cross-functional teams to integrate content into broader marketing plans, supporting organisational priorities and customer engagement.
Requirements
Proven experience in developing and delivering brand content strategies within large, complex organisations.
Track record of managing multi-channel campaigns and coordinating outputs from internal teams and external agencies.
Experience in applying brand governance and ensuring consistency across diverse marketing touchpoints.
Demonstrated ability to lead projects involving multiple stakeholders, balancing priorities and deadlines effectively.
Background in interpreting performance data and using insights to optimise content and campaign effectiveness.
Familiarity with working in environments that require alignment to organisational priorities and strategic objectives.
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