Hybrid Digital Channels Analyst

Posted 1 hour ago

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About the role

  • Analista de canais digitais na VERO conduzindo análises de desempenho e propondo melhorias em canais digitais. Trabalhando com dados e desenvolvendo visões executivas para suporte a decisões estratégicas.

Responsibilities

  • Monitor digital journey metrics, such as self-service penetration, conversion rate, abandonment rate, access volume, and resolution rate.
  • Identify improvement opportunities based on behavioral data and operational metrics.
  • Analyze performance of digital channels (app, website, virtual assistant, WhatsApp and other channels).
  • Consolidate data from multiple sources and systems to build an integrated view of the digital experience.
  • Build management dashboards and indicator tracking panels.
  • Prepare executive PowerPoint presentations with analytical summaries, critical insights and recommendations.
  • Translate numbers into executive narratives that support project prioritization and investment decisions.
  • Support the development of a quantitative view of the customer journey, connecting digital behavior to business metrics.
  • Collaborate with Digital Transformation, Customer Service, Product, Engineering, and Voice of the Customer teams to align data and analyses.

Requirements

  • Bachelor's degree in Business Administration, Engineering, Statistics, Economics, Information Systems or related fields.
  • Previous experience in data analysis and dashboard development.
  • Intermediate to advanced knowledge of data visualization tools (e.g., Power BI or similar).
  • Proficiency in PowerPoint for creating executive materials.
  • Knowledge of digital metrics and customer experience KPIs.
  • Ability to work with data consolidation and cross-referencing multiple data sources.

Benefits

  • Performance-based Bonus Program (PPR)
  • Health Insurance
  • Dental Insurance
  • Meal Allowance (Meal Voucher)
  • Food Allowance (Food Voucher)
  • Life Insurance
  • PAS (Vero Social Assistance Program)
  • Day Off (one paid day off during your birthday month)
  • Corporate University (training and development)
  • Totalpass (discounts on gym and sports memberships)
  • Childcare Assistance
  • Allowance for employees with children with disabilities

Job title

Digital Channels Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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