Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Senior Integrated Marketing Strategist designing and optimizing B2B demand generation campaigns for Verisk Maplecroft Business Unit. Collaborating across teams to translate technical insights into compelling narratives.
Responsibilities
- Lead the design, delivery, and optimisation of high-impact demand generation campaigns for the Verisk Maplecroft Business Unit.
- Work closely with Growth, Product, Sales and regional stakeholders to ensure thought leadership stories are clearly articulated for defined personas.
- Partner with PR, Research and Consulting leads to develop an always-on content marketing strategy that supports business goals.
- Develop campaign narratives and messaging tailored to distinct personas, sectors and stages of the funnel.
- Translate complex, technical thought leadership and risk intelligence into clear, compelling, audience-specific content.
- Activate campaigns across a mix of channels including email, paid and organic LinkedIn, display and web.
- Define and track campaign KPIs across engagement, lead generation, pipeline contribution and ROI.
- Share insights and recommendations with stakeholders to inform future campaign planning.
Requirements
- 7+ years’ experience in B2B marketing, with a strong focus on content marketing and integrated demand generation campaigns
- Proven ability to lead campaigns from strategy through execution in complex, data- or insight-led businesses
- Demonstrated experience translating technical or specialist subject matter into accessible, compelling content
- Experience working closely with Product and Sales teams to support new business development pipeline creation
- Background in SaaS, data, technology, risk, financial services or similarly complex B2B environments preferred
- Exceptional writing and editing skills, with a clear ability to craft persuasive, commercially focused messaging
- Strong storytelling instincts with an eye for structure, clarity and audience relevance
- Confidence adapting tone and format across different personas, channels and regions
- Comfortable using AI tools to support research, ideation and drafting, while maintaining high editorial standards (preferred)
- Hands-on experience across core digital channels: email, social, paid media and web
- Working knowledge of marketing automation platforms (e.g. Marketo, Pardot, HighSpot) and CRM systems (ideally Salesforce) preferred
- Understanding of SEO and GEO fundamentals and content optimisation
- Familiarity with ABM principles and platforms (e.g. 6sense, Demandbase) is an advantage
- Comfortable using analytics tools to evaluate performance and inform decisions
- Strategic thinker who is equally comfortable rolling up their sleeves to execute
- Highly organised, able to manage multiple priorities in a fast-moving environment
- Commercially minded and results-driven, with a clear understanding of how marketing drives growth
- Curious, proactive and willing to test new approaches and formats
- Collaborative, low-ego team player who builds strong relationships across functions
- Growth mindset: continuously learning and evolving digital and marketing capabilities
- Bachelor’s degree in Marketing, Communications or a related discipline
- Experience working in a hybrid (three days per week in office), global marketing environment
Benefits
- Medical coverage
- Life insurance
- Pension plans
- Paid time off in line with local labor laws
- Wellness initiatives
- Fitness programs
- Team-building activities
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