Principal Marketing Analytics Strategist driving strategic use of marketing attribution products for Vanguard. Collaborating with teams to deliver actionable insights and drive business impact.
Responsibilities
Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy
Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact
Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals
Evangelize attribution methodologies and experimentation best practices across the organization
Run monthly marketing performance assessments and “what if” scenarios
Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution
Ensure attribution products are scalable, accurate, and actionable across digital and offline channels
Participate in special projects and perform other duties as assigned
Requirements
Minimum of ten years of related work experience with five years in advanced marketing optimization
Undergraduate degree or equivalent combination of training and experience
Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks
Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers
Exceptional communication and stakeholder management skills
Senior Marketing Manager at JLL developing marketing strategies for Consumer Goods & Services division. Collaborating with stakeholders to enhance reputation and drive demand generation initiatives.
Sponsor Marketing Coordinator executing sponsorship marketing deliverables across digital and experiential channels for Breakaway's entertainment events.
Project Intern joining Cargill's Animal Nutrition & Health team to analyze marketing performance. Collaborating with cross - functional teams to create a data - driven marketing dashboard.
Marketing Enablement Coordinator supporting the Strategy and Enablement team at Clio. Identifying workflow inefficiencies and implementing improvements in project coordination and operations.
Werkstudent im internationalen Marketing bei MELAG Medizintechnik in Berlin. Unterstützung in verschiedenen Marketingbereichen inklusive Social Media und Performance Marketing.
Marketing student internship at HYGEN Technologies enhancing brands in hydrogen technology. Involves social media marketing, event planning, and content creation for marketing initiatives.
Senior Marketing Manager at HarperCollins managing marketing campaigns for Zondervan Books. Developing strategies, managing budgets, and collaborating with authors and team members.
Marketing Manager leading the execution of Spotify's Advertising Business Marketing strategy for Mexico. Collaborating with teams to drive demand for advertising solutions in the region.
Marketing Specialist at Canon U.S.A. driving growth through brand campaign execution and influencer engagement. Collaborating with retailers and content creators to maximize product visibility and sell - through.