Marketing Manager responsible for Inbound Marketing and digital customer journeys using HubSpot. Seeking a skilled marketer with a strong B2B background in Germany.
About the role
- Principal Marketing Analytics Strategist driving strategic use of marketing attribution products for Vanguard. Collaborating with teams to deliver actionable insights and drive business impact.
Responsibilities
- Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy
- Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact
- Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals
- Evangelize attribution methodologies and experimentation best practices across the organization
- Run monthly marketing performance assessments and “what if” scenarios
- Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution
- Ensure attribution products are scalable, accurate, and actionable across digital and offline channels
- Participate in special projects and perform other duties as assigned
Requirements
- Minimum of ten years of related work experience with five years in advanced marketing optimization
- Undergraduate degree or equivalent combination of training and experience
- Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
- Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks
- Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers
- Exceptional communication and stakeholder management skills
Benefits
- Hybrid working model for enhanced flexibility
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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