Social Media Manager responsible for developing and optimizing marketing strategies across various platforms at VALID Group GmbH. Combining creativity and analytics for effective social media presence.
Responsibilities
Development of cross-channel social media concepts and editorial calendars
Planning, managing and optimizing social ads and boosted posts on LinkedIn, Meta, TikTok and other platforms
Monitoring and analysis of campaigns and organic activities (KPIs, benchmarks, performance targets, audience creation)
Identifying relevant social and platform trends and implementing new formats and features for our clients
Close collaboration with clients and internal teams from creative, strategy and consulting
Support in managing corporate channels, optimizing engagement and performing quality control
Requirements
At least 2 years of experience in social media marketing (agency or in-house)
Strong knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads and social media analytics tools
Experience in reporting, campaign tracking and data-driven work
Understanding of social KPIs and performance dynamics
Confident in copywriting, channel management and social content planning
Excellent German (native-level) and good English skills
Benefits
We value autonomous work, individual freedom and opportunities to shape your role, combined with constructive, friendly team collaboration.
Clear and transparent communication on an equal footing shapes our team culture.
The diverse and challenging client projects ensure there’s no boredom.
We promote fair working hours and a healthy work–life balance.
With flexible working hours and a personal working-time account, everyday life and a permanent position are easy to reconcile; part-time models are also possible.
Our modern, well-equipped agency office enables the dynamic collaboration that defines us as a digital agency.
Various meeting rooms, brainstorming spaces and our large, cozy communal kitchen provide room for exchange and focused work.
There is also the option to work remotely from home.
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