Hybrid Director of Growth

at UpKeep

• Job title: Director of Growth
• Job type: Full Time
• Experience level: Lead
• Salary: $170,000 - $185,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Director of Growth overseeing revenue generation strategies for AI-first maintenance software company. Partnering with Sales and Marketing to drive demand and business outcomes.

Responsibilities

• Own pipeline creation at scale: Set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue-generating opportunities.
• Budget ownership: Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns.
• Campaign leadership: Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships.
• Performance optimization: Establish and continuously refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership.
• Data-driven rigor: Build dashboards and frameworks for CPL, CAC, pipeline contribution, win rates, and ROI by channel; present results regularly to executive leadership.
• Innovation and experimentation: Drive a culture of rapid testing—scaling what works, cutting what doesn’t—and champion new approaches such as PLG campaigns, consulting partnerships, and AI-enabled engagement.
• Team leadership: Mentor and grow a high-performing demand gen team; instill best practices in campaign operations, experimentation, and cross-functional alignment.
• Event and ABM strategy: Oversee in-person and digital events as well as account-based initiatives that accelerate pipeline for mid-market and enterprise accounts.
• AI integration: Lead the adoption of AI in marketing workflows—leveraging it to accelerate content, improve targeting, and optimize campaign performance.

Requirements

• 8–10+ years of B2B SaaS marketing experience with direct ownership of demand generation; proven success in mid-market and enterprise segments.
• Track record of building and scaling integrated demand programs that deliver measurable pipeline and revenue growth.
• Deep expertise across multiple channels: paid digital, ABM platforms (6sense, Demandbase), SEO, and email automation.
• Strong analytical skills; proven ability to manage attribution, forecasting, and reporting within Salesforce, HubSpot/Marketo, and Excel.
• Demonstrated experience managing multi-million-dollar budgets and presenting performance outcomes to executives.
• Skilled at building and leading teams; proven ability to align Sales, Marketing, and Product stakeholders around shared pipeline goals.
• Comfort with AI and emerging technologies to enhance campaign velocity and creativity.

Benefits

• Competitive comp
• Meaningful ownership
• Benefits that support your health, focus, and long-term growth