B2C Growth Coordinator supporting marketing automation and SEO initiatives at PressReader. Collaborating with teams to drive customer acquisition and retention through various marketing channels.
About the role
- Coordenador(a) de Growth Marketing at a telecom company, developing B2C growth and pricing strategies while overseeing market intelligence and cross-functional collaboration.
Responsibilities
- Lead the development and implementation of Acquisition, Pricing, Go-To-Market, and Value Proposition strategies, with a focus on sustainable growth of the B2C customer base.
- Advance competitive intelligence by monitoring market movements, competitor positioning, and identifying opportunities for differentiation.
- Define and monitor commercial offer strategies, ensuring alignment with network capacity, profitability, and growth objectives.
- Lead planning for expansions and capacity-increase projects (new areas with sales potential).
- Analyze growth potential in M&A projects, supporting strategic decisions with data and projections.
- Monitor and optimize network occupancy metrics and performance relative to available ports.
- Work cross-functionally with Marketing, Sales/Commercial, Engineering, Credit, and Finance teams to ensure integrated execution of the strategy.
Requirements
- Bachelor's degree in Engineering, Marketing, Advertising, or related fields.
- Previous experience in telecommunications companies.
- Strong command of growth, pricing, and go-to-market strategies.
- Advanced analytical skills and experience with data modeling and demand forecasting/projections.
- Structured, results-oriented profile with strong influencing and cross-functional coordination skills.
- Experience with capacity planning, network expansion, or related topics.
Benefits
- Meal or food allowance
- Transportation allowance
- Telemedicine
- Health insurance (with co-payment)
- Dental plan
- Life insurance
- Annual profit-sharing
- TotalPass – discounts at partner gyms
- Pharmacy discount program – discounts at partner pharmacies
- Day off – birthday leave
- Discount on internet packages.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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