Growth Marketing Associate enhancing customer acquisition and retention strategies for Paga. Leading cross - functional teams in implementing data - driven growth initiatives within the financial services sector.
About the role
- B2C Growth Coordinator supporting marketing automation and SEO initiatives at PressReader. Collaborating with teams to drive customer acquisition and retention through various marketing channels.
Responsibilities
- Collaborate with internal teams to coordinate and deliver marketing assets aligned to campaign goals
- Assist in executing cross-channel campaigns (such as email, push notifications, app & web messages, social media and more)
- Coordinate in setting up A/B tests, tracking performance and implementing optimizations
- Track automated program performance, get insights and recommend data-driven optimization avenues to improve conversion, engagement and retention
- Support QA and validation of growth-related product features, ensuring accurate tracking, messaging and user experience across platforms
- Assist in optimizing app store presence (ASO), including keyword research, metadata updates, creative testing and performance tracking
- Stay current on industry trends, platform changes and emerging growth tactics to inform campaign strategy
- Conduct administrative and operational tasks to support growth projects
Requirements
- At least 1–3 years of experience in marketing, product or engineering support roles
- Familiarity with marketing automation tools, landing page builders and SEO platforms
- Strong organizational skills and high attention to detail
- Clear and effective written and verbal communication skills
- A creative and analytical outlook with a focus on continuous improvement
- A passion for data and numbers
- A positive, upbeat demeanor with a good sense of humor
Benefits
- 100% employer-paid health, dental and vision benefit plan
- 15 paid vacation days to start
- health and wellness days and bereavement days
- reimbursements for professional training and membership in professional associations
- fitness subsidy
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