Director of Member Growth at Lantern responsible for driving member activation and engagement. Collaborating cross - functionally to enhance member experience and outcomes.
About the role
- Growth Marketing Specialist driving demand generation for AI solutions in manufacturing industry. Collaborating with sales and product teams to optimize campaigns and generate leads.
Responsibilities
- Plan and execute demand generation and ABM campaigns across LinkedIn, Google, and email, targeting technical buyer personas in key industries (chemical, pharma, and personal care)
- Build and optimize email nurture sequences and automated workflows in our CRM (HubSpot)
- Run A/B tests on ads, creative, and messaging to improve conversion rates
- Monitor and report on full-funnel performance, tracking conversion sources
- Support SEO efforts through keyword research and identifying opportunities to improve discoverability, with an awareness of emerging generative AI platforms
- Support website performance by running conversion tests and monitoring traffic metrics
- Track and report on key metrics (MQLs, CAC, ROAS, pipeline contribution) and present insights to the team
- Help build and maintain campaign dashboards so we always know what's working
Requirements
- 2–3 years of experience in growth, demand gen, or digital marketing in a B2B environment
- Hands-on experience running paid campaigns (LinkedIn Ads strongly preferred for B2B)
- Familiarity with CRM and marketing automation tools (HubSpot or similar)
- Familiarity with SEO tools and best practices (SEMrush or similar)
- Comfortable with data, building reports, spotting trends, and making decisions from metrics
- Strong written communication skills; you can translate complex ideas for a technical audience
- A test-and-learn mindset; you're not afraid to try something, measure it, and iterate
- Bonus: experience marketing to engineers, scientists, or other technical buyers
Benefits
- Extended Healthcare Plan (Medical, Disability, Dental & Vision)
- Hybrid work with flexible hours
- Stock Option Plan
- Group Life, AD&D & Critical Illness Insurance
- Co-working space available in Toronto Liberty Village
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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