Hybrid Web Operations Specialist

Posted 2 weeks ago

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About the role

  • Performance Marketing Landing Page Specialist at Unlock Health creating landing pages for lead generation campaigns. Working with client assets to ensure optimization and troubleshooting technical challenges.

Responsibilities

  • Build and launch landing pages in Unbounce with a focus on conversion optimization, message match, and CTA hierarchy
  • Design landing pages using provided assets and our best practices playbook, developed with over 15 years of campaign data and experience.
  • Own the full build lifecycle: intake review, asset preparation, page build, QA, and pre-launch testing
  • Troubleshoot platform issues independently using documentation and code inspection tools
  • Implement forms (Jotform), scripts, tracking pixels, and other technical integrations
  • Ensure responsive/mobile optimization across all deliverables
  • Maintain organized workflows, naming conventions, and QA checklists
  • Serve as internal point of contact for landing page execution questions and best practices
  • Communicate blockers, questions, and status updates clearly and proactively

Requirements

  • 2-3 years of experience building landing pages.
  • Hands-on experience with Unbounce and Jotform (or similar landing page/form builders)
  • Working knowledge of HTML/CSS for styling adjustments and minor debugging
  • Familiarity with responsive design principles and mobile optimization
  • Understanding of form setup, routing, and script placement/validation
  • Experience with code inspection tools for troubleshooting
  • Knowledge of landing page best practices: conversion-focused layouts, CTA hierarchy, message match
  • Familiarity with tracking/analytics implementation (GTM, GA4, pixels)
  • Graphic design skills (Figma, Photoshop)

Benefits

  • Competitive Salary
  • Health, Dental and Vision benefit packages to fit all types of lifestyles
  • Life, Short- and Long-Term Disability Insurance paid 100% by the company
  • FSA / HSA Options
  • 401(K) with a generous company match program
  • Flexible Paid Time Off (aka- unlimited)
  • Paid Parental Leave
  • Hybrid and Remote work schedules available
  • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
  • Employee Referral Program

Job title

Web Operations Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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