Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Marketing Coordinator producing visual content and managing digital channels for an established organization. Driving brand visibility and campaign success in a hybrid role based in the UK.
Responsibilities
- Producing exciting visual content
- Managing digital channels
- Delivering marketing campaigns that elevate the brand
- Developing and delivering the company’s marketing strategy and campaign plans
- Conducting market research, analysing trends, and monitoring competitor activity
- Creating marketing materials including brochures, flyers, adverts, videos, and blog content
- Managing social media channels and online marketing activity
- Producing monthly newsletters and regular customer communications
- Supporting trade shows, product launches, and marketing events
- Tracking campaign performance and presenting insights to management
- Ensuring full adherence to brand guidelines
- Creating engaging visual content for digital and print
- Managing in‑house and external communications
- Supporting the sales team with promotional materials and product information
- Updating website content, pricing, banners, and promotional items
- Implementing SEO improvements for new and existing products
- Monitoring search behaviour, traffic, and competitor pricing
- Driving initiatives to increase website visibility and growth
- Tracking product line sales, costs, and marketing expenditure
- Maintaining customer databases and CRM records
- Providing administrative support to the Sales Educational Products Team
Requirements
- A professional qualification in Digital Marketing and Graphic Design
- Strong understanding of marketing principles, channels, and customer behaviour
- Proficiency with social media, email marketing tools, and CMS platforms
- Excellent written and verbal communication skills
- Strong analytical ability to track performance and identify improvements
- Effective project management and time‑management skills
- Confidence working with internal teams and external partners
- Experience with the following is essential: Photoshop, Illustrator, Adobe Acrobat, InDesign, Adobe Premiere Video
Benefits
- £35,000 - £38,000 (DOE)
- 20 days holiday + bank holidays
- Birthday off
- Every 8th Friday afternoon off
- Birthday gift voucher
- Monthly pay, in arrears
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