Digital Marketing Consultant supporting Entrata’s customers' marketing success through various digital channels and analytics. Collaborating with team members to strategize and develop effective marketing campaigns.
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Hybrid Associate Paid Search Manager, Digital Marketing
Posted 2 months ago
About the role
- Associate Paid Search Manager at a growing digital agency managing paid search campaigns. Requires collaboration, analytical skills, and at least two years of Google Ads experience.
Responsibilities
- Manage the full lifecycle of paid search campaigns across multiple client accounts
- Build campaigns from scratch in Google Ads and other platforms
- Monitor pacing, spend, and ROI, adjusting bids, budgets, and structures as needed
- Use performance data to recommend scaling, pausing, or strategic shifts
- Analyze search term reports to ensure alignment between user intent and product category
- Audit daily conversion flow and proactively resolve tracking or performance issues
- Stay up to date on brand offers, promotions, and content changes
- Proactively identify and address issues before they impact campaign performance
- Detect and communicate performance anomalies or data discrepancies
- Explore innovative methods to expand and optimize paid media channels
- Collaborate with the VP of Digital Marketing to prioritize initiatives and troubleshoot issues
Requirements
- Bachelor’s degree required
- 2+ years of paid media campaign creation and management in Google Ads is required
- Proven experience managing the full lifecycle of campaigns (build, monitor, & optimize) is required
- Analytical mindset & strong excel skills (Ex: VLOOKUP, SUMIF, Pivot Tables) are required
- Ability to collaborate in-office 1 day per week (Th) is required
- Reliable internet, a dedicated workspace, & initiative to succeed in a remote position is required
Benefits
- Medical, Dental, & Vision (Company pays 100% for Families)
- Generous Holidays & PTO
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