Social Media Specialist supporting content strategy across social platforms for beauty and pet brands. Engaging the community, enhancing brand presence, and driving growth through innovative content.
Responsibilities
Help develop a content strategy for all social channels that is engaging, useful, and high-performing.
Monitor and analyze social media trends and recommend content strategies.
Align content ideas with marketing priorities, product launches, and cultural moments.
Write copy for all social posting, fostering a positive, interactive, and educational environment.
Manage content scheduling and calendar across all social channels and abide by a specific posting cadence.
Support social platforms by planning and producing lo-fi content from ideation to final production.
Organize product giveaways and create associated content for chosen themes.
Lead on-site social coverage for events, ensuring content captured highlights the event.
Attend photo shoots to assist with content capture.
Uphold brand guidelines through all communication on social media platforms, including crisis management.
Requirements
Bachelor’s Degree in marketing, communication, or related field
2+ years relevant experience in social, lo-fi content creation, and community channels; beauty or pet industries preferred but not required.
Proficiency with social media management tools like Dash and Traackr.
Deep understanding of social platforms (Meta, Pinterest, TikTok, and Youtube) and their evolving features.
Expert communication, copywriting, and editing skills with a strong sense of brand voice and aesthetics.
Flexible and adaptive to changing priorities; able to multi-task, organize, and prioritize projects to meet deadlines without compromising quality of work.
Team-oriented with comfortability interacting with team members at all levels.
Passion for the beauty/pet space and social media trends.
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