About the role

  • Social Media Specialist supporting content strategy across social platforms for beauty and pet brands. Engaging the community, enhancing brand presence, and driving growth through innovative content.

Responsibilities

  • Help develop a content strategy for all social channels that is engaging, useful, and high-performing.
  • Monitor and analyze social media trends and recommend content strategies.
  • Align content ideas with marketing priorities, product launches, and cultural moments.
  • Write copy for all social posting, fostering a positive, interactive, and educational environment.
  • Manage content scheduling and calendar across all social channels and abide by a specific posting cadence.
  • Support social platforms by planning and producing lo-fi content from ideation to final production.
  • Organize product giveaways and create associated content for chosen themes.
  • Lead on-site social coverage for events, ensuring content captured highlights the event.
  • Attend photo shoots to assist with content capture.
  • Uphold brand guidelines through all communication on social media platforms, including crisis management.

Requirements

  • Bachelor’s Degree in marketing, communication, or related field
  • 2+ years relevant experience in social, lo-fi content creation, and community channels; beauty or pet industries preferred but not required.
  • Proficiency with social media management tools like Dash and Traackr.
  • Deep understanding of social platforms (Meta, Pinterest, TikTok, and Youtube) and their evolving features.
  • Expert communication, copywriting, and editing skills with a strong sense of brand voice and aesthetics.
  • Flexible and adaptive to changing priorities; able to multi-task, organize, and prioritize projects to meet deadlines without compromising quality of work.
  • Team-oriented with comfortability interacting with team members at all levels.
  • Passion for the beauty/pet space and social media trends.

Benefits

  • medical
  • dental
  • vision
  • 401(k) with employer match
  • competitive PTO plan

Job title

Social Media Specialist

Job type

Experience level

JuniorMid level

Salary

$60,000 - $75,000 per year

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job