Social Media Analyst managing content and interactions on social media for a healthcare - focused company. Collaborating across teams to enhance digital presence and insights generation.
About the role
- Social Media Specialist supporting content strategy across social platforms for beauty and pet brands. Engaging the community, enhancing brand presence, and driving growth through innovative content.
Responsibilities
- Help develop a content strategy for all social channels that is engaging, useful, and high-performing.
- Monitor and analyze social media trends and recommend content strategies.
- Align content ideas with marketing priorities, product launches, and cultural moments.
- Write copy for all social posting, fostering a positive, interactive, and educational environment.
- Manage content scheduling and calendar across all social channels and abide by a specific posting cadence.
- Support social platforms by planning and producing lo-fi content from ideation to final production.
- Organize product giveaways and create associated content for chosen themes.
- Lead on-site social coverage for events, ensuring content captured highlights the event.
- Attend photo shoots to assist with content capture.
- Uphold brand guidelines through all communication on social media platforms, including crisis management.
Requirements
- Bachelor’s Degree in marketing, communication, or related field
- 2+ years relevant experience in social, lo-fi content creation, and community channels; beauty or pet industries preferred but not required.
- Proficiency with social media management tools like Dash and Traackr.
- Deep understanding of social platforms (Meta, Pinterest, TikTok, and Youtube) and their evolving features.
- Expert communication, copywriting, and editing skills with a strong sense of brand voice and aesthetics.
- Flexible and adaptive to changing priorities; able to multi-task, organize, and prioritize projects to meet deadlines without compromising quality of work.
- Team-oriented with comfortability interacting with team members at all levels.
- Passion for the beauty/pet space and social media trends.
Benefits
- medical
- dental
- vision
- 401(k) with employer match
- competitive PTO plan
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